EZLynx adds instant commercial quoting inside submission workflow
EZLynx pushed real-time commercial quotes into the submission flow, starting with GL, BOP and workers comp. The pitch is less portal hopping and fewer dead-end submissions.
EZLynx has moved Instant Commercial Quoting into the submission workflow, letting independent agencies pull carrier quotes without leaving the application or bouncing into a separate rater or carrier portal. It is aimed at agencies that started in personal lines and now want a faster way to write small commercial accounts without turning every submission into a manual side project.
The feature runs on the Ivans Distribution Platform, which lets carriers send digital commercial lines quotes directly back to agency partners. It goes live first with General Liability, Business Owners Policy and Workers Compensation, the three lines many agencies reach for first when they start building a commercial book. EZLynx also added NAICS code lookup and suggested related lines so agents can keep the conversation moving inside the same screen instead of stopping to chase classification or coverage prompts.
Brenna Johnson, EZLynx’s senior vice president of product management, said independent agents are piecing commercial quoting together from separate workflows. EZLynx built visual cues and field prompts to show what information is required for an instant quote, and a carrier selection screen to show which markets are in appetite before the submission goes out.
In 2023, Business Owner’s Policy, General Liability and Workers’ Compensation were already live on the Ivans Distribution Platform, and support later expanded to Cyber, D&O, E&O, Umbrella, Inland Marine, Professional Liability, Commercial Package, Commercial Property and Commercial Auto. National and regional carriers use the platform to quote through thousands of agencies.
The Independent Insurance Agents & Brokers of America’s 2026 Independent Agency Growth Study, based on 1,149 U.S.-based principals and staff surveyed in December 2025, put independent agencies' share of commercial lines written premiums at 87.7% in 2025, while their share of personal lines rose to 39.5% from 39.2% a year earlier.
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