Hi Marley pitches agentic AI platform for P&C insurance communication

Hi Marley used its June 10 pitch to draw a clear line between autonomous insurance communication and human decision-making. The Boston company said its next phase is an agentic AI strategy built on nine years of communication infrastructure, with AI Assistants taking over routine collection, coordination and follow-up while claims professionals retain control of the calls that matter.

The platform is being positioned as a shared communication layer for a fragmented P&C workflow. Hi Marley said its claims environment connects insureds, claimants, FNOL representatives, adjusters, agents and vendor partners in a single conversation, and that future AI assistants will support claims triage and inbound inquiry work for adjusters. The company says that structure is designed to reduce the friction that slows claims, servicing and policy interactions, not to replace the people who decide coverage, prioritize files or settle disputes.

Governance is central to the pitch. Hi Marley says its Insurance Cloud is SOC2 compliant, integrates securely with core insurance systems and supports opt-in and opt-out management. That matters in a market where carriers are trying to introduce AI without adding compliance risk, because the company is arguing that insurance communication needs context, auditability and workflow control rather than a generic chatbot bolted onto disconnected systems. Hi Marley has also highlighted integrations with Guidewire ClaimCenter and Verisk/XactAnalysis as part of its claims communication stack.

The company is backing that argument with data and a growing executive bench. In February, Hi Marley said analysis of more than 380,000 claims messages showed communication behaviors that affect cycle time and customer outcomes. An April infographic put the tally at more than 380,000 claims conversations across 125-plus carriers. Hi Marley has also said early adopters of Total Loss Assist saw a 30% reduction in inbound calls and a 22% decrease in cycle times, with inbound call volume able to drop within the first 90 days of deployment.

Hi Marley, founded in 2017, says it is trusted by more than 130 carriers, including four of the top 10. The company named Jonathan Tushman chief AI officer on March 3, saying the role formalizes executive accountability for AI infrastructure, governance and transformation, and added former Verisk CEO Scott Stephenson to its board on January 27. Together, those moves show a company trying to prove that claims communication is no longer just a service channel; it is becoming the control layer where P&C operations, data and agentic AI meet.