ReSource Pro and Percipience team up on AI-ready insurance data
ReSource Pro is pairing its insurance operations expertise with Percipience’s Data Magnifier to tackle AI’s real bottleneck: fragmented, unreliable core data.
The insurance AI race keeps running into the same dull obstacle: bad data. ReSource Pro’s new partnership with Percipience is built around that problem, aiming to give carriers and MGAs a cleaner foundation for AI-driven operations by connecting fragmented policy, claims and servicing data into something their teams can actually use.
ReSource Pro announced the deal on June 18 from New York, pitching it as an end-to-end data modernization play rather than a single software swap. The company said the combined offering is designed to consolidate fragmented data, improve operational transparency and create a scalable base for AI-driven performance. It is a pointed move in a market where data architecture has become the gatekeeper for underwriting intelligence, claims automation and customer analytics.
The numbers ReSource Pro put on the table are aggressive. The company said insurers using the combined capabilities can expect to accelerate data onboarding by 50% to 70%, reduce manual reconciliation by up to 40% and generate initial reporting and operational insights in as little as 90 days. That promise matters because many insurance programs still stall not on model quality, but on the grind of reconciling inconsistent fields, duplicate records and disconnected back-office systems.
Percipience brings Data Magnifier into the arrangement, an insurance-specific platform that the company describes as platform-agnostic and deployable on-premises or in the cloud. It is built to work with any data source independently of back-end systems, and Percipience says it is intended to reduce the cost and complexity of reporting, analytics, machine learning, AI and other insurance applications. That positioning makes the partnership look less like a front-end AI package and more like a bid to rebuild the plumbing underneath it.
The partnership also extends a strategy ReSource Pro outlined on April 21, when it launched AI Orchestration and Data Services for insurers struggling to move beyond AI pilots. ReSource Pro has increasingly framed its value around AI-powered insurance operations, trusted workflows and usable data, and it says more than 1,000 carriers, brokers and MGAs rely on its services. Percipience adds insurance data pedigree of its own. The company launched Data Magnifier in 2020 under Bruce F. Broussard Jr. and Ajay Kelshiker, saying its founding team brought more than 200 years of combined insurance data management and analytics architecture and implementation experience.
Percipience has already pushed the platform into broader industry use. It made Data Magnifier available on the Microsoft Azure Marketplace in July 2023, and MSIG USA later won a 2025 Celent Model Insurer Award for enterprise-wide digital transformation powered by the platform. On paper, those milestones make the new alliance look like more than another services wrapper around legacy systems. It is a bet that insurance modernization starts with core data discipline, and that AI only starts to matter once the underlying information is clean, connected and ready for work.
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