Costco offers $45 Shop Card to members who renew, enroll auto renewal

Costco’s Spring Offer is more than a membership sweetener. Selected members who renew and enroll in auto renewal can get a $45 digital Costco Shop Card, and the deadline lands on June 28, a date that is likely to concentrate renewal activity at the front end and at membership desks.

That matters because Costco limits online renewals to active memberships within 90 days of expiration, so the promotion is aimed at members already close to the line. Costco says members can renew from their Costco.com account, manage auto renewal online, by chat, by phone, or at a membership counter, and should make auto-renewal changes at least 72 hours before the first day of the renewal month. For employees, that usually means more questions about timing, payment changes, and whether a cardholder is eligible before the window closes.

The pitch also puts Costco’s core membership math back in front of shoppers. A Gold Star or Business membership costs $65 a year. An Executive Membership costs $130 annually in total, made up of a $65 membership fee plus a $65 upgrade fee, and each membership includes one free Household Card. Costco says the Executive upgrade fee is prorated based on the months left in the membership year, which gives front-line teams one more detail to explain when members are weighing whether to move up a tier.

There is also a same-day delivery angle that can turn the membership desk into an even busier place. Executive Members receive a $10 monthly credit on eligible orders of $150 or more placed through SameDay.Costco.com or Costco via Instacart. The credit starts on the first day of each month and expires at month-end, while alcohol and prescription items do not count toward the minimum. Costco says SameDay.Costco.com is not available in all regions, so employees may have to field questions about whether the benefit works in a particular market and whether a member already has a SameDay.Costco.com account.

The timing lands against a business that is still growing fast. Costco reported third-quarter fiscal 2026 net sales of $69.15 billion, up 11.6% from a year earlier, and fiscal-year-to-date net sales of $203.37 billion for the first 36 weeks of fiscal 2026, up 9.6%. For warehouses, a promotion like this does not need a big merchandise event to change the floor. It can still raise counter traffic, add pressure to membership teams, and bring more renewal conversations into the last stretch before June 28.