Dollar General Agrees to $15 Million Settlement Over Shelf Price Discrepancies

Dollar General agreed to pay $15 million to end a class action lawsuit alleging the retailer regularly charged consumers different prices for products at checkout than the prices advertised on its shelf labels across its stores nationwide. The settlement, filed as Braun v. Dolencorp, LLC d/b/a Dollar General in New Jersey Superior Court under docket number MID-L-00950-25, received preliminary court approval on December 15, 2025.

The $15,000,000 settlement fund includes an $8,500,000 cash fund and $6,500,000 in injunctive relief. As part of the settlement, Dollar General agreed to certain business practice changes, including implementing all price changes on Tuesdays, utilizing a third party to conduct pricing audits, and conducting pricing audits during district manager store walkthroughs. For two years beginning June 1, 2025, Dollar General will provide dedicated support for stores to help prevent price discrepancies, including third-party pricing audits, employees whose responsibilities include tracking pricing matters and errors, and reports every two months to Dollar General's corporate office.

The pricing problems the lawsuit targeted are not new to the company. In 2023, Colorado Department of Agriculture inspectors conducted five inspections at Dollar General stores in Weld and Larimer Counties, failing three of them. In 2024 and 2025, investigators with the Colorado Attorney General's Office conducted 18 inspections across the state, and the company failed 12. Colorado Attorney General Phil Weiser reached a separate $400,000 settlement with Dollar General after an investigation found the company charged consumers more at the register than prices listed on shelves, requiring the company to correct its business practices and implement increased reporting requirements.

Consumers who purchased merchandise at a Dollar General store in the United States and paid more or less than the price advertised on the shelf between October 10, 2016, and November 19, 2025, may qualify to submit a claim for a cash payment. Eligible class members may submit claims for a cash payment of $10 or the actual overcharge amount, whichever is higher, for each documented pricing error, with households able to make up to two claims for a maximum of $20 per household. Qualifying proof required includes product purchase information such as item purchased, price paid, shelf price, store location, and date of purchase, as well as supporting documentation including either proof of a pricing error complaint submitted to a government agency or Dollar General during the class period, or photos or receipts of each pricing overcharge incident.

All class members may also register to receive a one-time in-store discount of $3 on purchases of $10 or more during a designated two-day promotional period, for which the company has yet to announce dates. Class members can receive the in-store discount through an existing myDG account or by signing up for a new myDG account no later than seven days before the in-store benefit period begins. Class members who do not want to use a myDG account can register for the in-store benefit online or download the registration form to print and mail to the settlement administrator.

The final approval hearing was scheduled for March 19, 2026, with the claim form deadline set for April 13, 2026. Within 30 days after final approval, Dollar General will deposit the settlement funds. The opt-out and objection deadline of March 2, 2026 has already passed.

Dollar General agreed to the $15 million settlement resolving nationwide claims that shoppers were charged prices at checkout that did not match advertised shelf prices, even as the company itself did not admit to any wrongdoing. The settlement also stems from claims that Dollar General's prices were often different at the register than advertised on shelves, arguing that consumers were harmed by Dollar General's deceptive and misleading business practices.

Eligible shoppers can file a claim at DGPricesSettlement.com before the April 13, 2026 deadline.