Dollar General expands same-day myDG Delivery to 17,000+ stores, targets rural areas

Dollar General has expanded its same-day myDG Delivery service so customers can order for delivery from more than 17,000 locations through the Dollar General app and website, a company press release said. The retailer framed the rollout as a push into rural and underserved communities, saying the program will help extend digital access and introduce new customers to the Dollar General brand.

“myDG Delivery is helping bridge the digital gap by extending same‑day delivery to rural communities nationwide,” Lydia Thacher, vice president of digital commerce at Dollar General, said in the company release. The service taps third-party networks for last-mile fulfillment; Dollar General has partnered with Uber Eats and DoorDash to handle deliveries and meet anticipated demand.

The delivery effort began as a pilot in late 2024 in 75 stores, MensJournal reported, and the company has since scaled quickly. Dollar General said its broader footprint includes “more than 20,000 locations across 48 states” and that its app has “more than 7,000,000 monthly active users.” The company also highlighted its advertising and data assets by noting “access to an audience of more than 90,000,000 addressable shopper profiles” through its DG Media Network, positioning the expansion as part of a larger digital monetization strategy.

For store employees the expansion may change day-to-day operations. Stores handling same-day orders will likely see added picking and packing tasks, more frequent order rushes, and increased interaction with delivery drivers from DoorDash and Uber Eats. Managers may need to adjust shift patterns and/or assign staff to coordinate curbside or counter handoffs. The rollout could also increase foot traffic and returns workload in stores that serve as fulfillment hubs, while gig drivers will see a greater volume of rural routes and stop density.

Dollar General linked the delivery push to a broader real estate and merchandising plan that includes substantial new openings and remodels as the company enters a new fiscal year. The retailer said it plans to open roughly 450 U.S. stores and about 10 in Mexico, remodel roughly 4,250 stores, and relocate about 20 stores, indicating the delivery expansion is one element of a wider growth strategy.

Industry observers noted the move comes as other large retailers invest in faster delivery for nonurban customers. Finance Yahoo summarized competitor claims that Walmart can reach roughly 93 percent of U.S. households with same-day delivery, and other reporting highlighted major investments by Amazon to expand rural delivery capacity. Chainstoreage and FoodOnDemand framed Dollar General’s push as competing directly with those broader efforts.

For employees and managers, the immediate questions are operational: which stores are enabled, what delivery economics and time windows apply, and how labor scheduling will change. Dollar General’s communications point to rapid scaling and digital reach, but the company has not released detailed service-area maps or standard operating procedures. Expect more guidance from corporate and local managers as stores begin handling higher volumes of delivery orders and as third-party driver networks expand service in rural markets.