Home Depot Teams With David Beckham for FIFA World Cup 2026 Campaign

David Beckham is putting on an orange apron, at least figuratively. The former England, Manchester United, Real Madrid and L.A. Galaxy midfielder is now the face of Home Depot's FIFA World Cup 2026 campaign, a sprawling national promotion the Atlanta-based retailer launched March 19 under the banner "Beckham's Backyard."

The centerpiece is a sweepstakes, entered through the Home Depot app, where one grand-prize winner takes home a trip for two to the World Cup Final at MetLife Stadium in New York plus a $10,000 Home Depot gift card for a backyard makeover. Additional winners will receive a pair of match tickets in their preferred market, and other entrants can win an official FIFA World Cup 2026 replica match ball.

Beyond the sweepstakes, fans who purchase select Makita power tools in-store or online will receive an official FIFA World Cup 2026 adidas scarf, shipped directly after purchase confirmation. It is the kind of cross-promotion that lands naturally in a Home Depot aisle: a customer picking up a Makita drill for a deck project walks out with World Cup gear too.

The campaign's biggest physical footprint will be at official FIFA Fan Festivals, where Home Depot is building immersive "Beckham's Backyard" installations described as one-of-a-kind spaces modeled on a Beckham-inspired backyard, complete with pitch-perfect grass. Beckham will headline those activations, leading interactive soccer programming and hands-on home improvement demonstrations. Soccer-themed workshops for kids are scheduled for June, and parents can register their children now.

For associates, the campaign is visible from the first shift it takes effect. All 475,000 Home Depot associates across North America will wear a special-edition orange apron bearing the FIFA World Cup 2026 tournament logo alongside Home Depot's branding between now and the tournament.

"The FIFA World Cup 2026 is a once-in-a-generation moment for North America and one we know is important to The Home Depot customer," said Molly Battin, senior vice president and chief marketing officer of The Home Depot. "Whether you're hosting a watch party or enjoying the tournament with your family for the first time, we're here to help make your backyard the best seat in the house so you can enjoy every moment of the action."

Home Depot holds the designation of Official Home Improvement Retailer of the FIFA World Cup 2026, positioning the tournament as a direct sales opportunity around outdoor living, lawn prep, and the kind of weekend project work that fills stores during any major entertaining season. With 48 teams and matches spread across U.S., Canadian, and Mexican venues, the 2026 edition will run longer and draw larger domestic audiences than any previous World Cup on North American soil, giving the campaign a runway that extends well into the summer selling season.