Lululemon seeks floor-facing assistant managers to lead store teams

Lululemon’s Assistant Manager, Guest Experience role is designed as a floor-facing post inside the store leadership team, not a back-office rung. The job description says assistant managers lead from the floor, build, manage and develop team members, create a sense of belonging, support hiring, and coach through direct feedback, mentoring and continuous development check-ins.

For educators looking to move up, that puts the role at the point where culture becomes daily execution. The assistant manager is expected to help implement the store manager’s people vision while keeping the guest experience steady, which means the work reaches from staffing and onboarding to the way shifts are run during busy periods. In a brand built around service and community, that makes the position central to how a store holds onto talent and develops future leaders.

The company’s IDEA, or Inclusion, Diversity, Equity and Action, framework gives that job a broader mandate. Lululemon says its mission is to expand being well into a culture where diversity is celebrated, equity is the norm and action is the commitment. Its 2025 priorities include inclusive leadership behaviors, bias mitigation, guest inclusion, supplier inclusion and IDEA-led learning and accessibility initiatives. The company also says its 11 People Networks held more than 100 events open to about 39,000 employees globally, and that more than 90,000 views were logged for 13 global IDEA toolkits launched since 2021.

That scale matters because the store network keeps getting larger. Lululemon said it had more than 700 stores worldwide, reported 767 company-operated stores at the end of fiscal 2024 and 811 at the end of fiscal 2025. Revenue reached $10.6 billion in fiscal 2024 and $11.1 billion in the company’s 2025 Year in Review, alongside 39,000 employees and 44 net new company-operated stores. As the footprint grows, the assistant manager role becomes a pressure point for consistency, especially in stores where hiring, coaching and retention all depend on how well leaders set the pace on the floor.

The international push adds another layer. Lululemon opened its first store in Italy in Milan on July 19, 2025, and said it would open its 100th store in EMEA in Poland in 2026. That kind of expansion means the company is asking store leaders to carry the brand’s culture into new markets while still managing the everyday work of the fitting room, the sales floor and the team huddles that keep a store moving.