Nintendo launches Golden Week eShop sale with Switch deals up to 80% off

Nintendo is lining up a Golden Week sales window that says as much about its catalog strategy as it does about price cuts. The promotion runs from April 28 at 0:00 through May 11 at 23:59 across Nintendo eShop, My Nintendo Store and the Nintendo Store app, with Nintendo describing the lineup as a mix of family-friendly multiplayer games and solo titles. The company is pitching discounts of up to 80% across hundreds of games, but its featured examples mostly sit between 15% and 70%, a reminder that these seasonal events are built to keep older releases visible, not just to move units in a hurry.

The biggest draws lean on Nintendo’s own long-running franchises. Super Mario Party Jamboree Nintendo Switch 2 Edition + Jamboree TV is listed at 6,970 yen, down 23% from 9,100 yen, while Super Mario Party Jamboree drops to 4,970 yen, a 30% cut from 7,100 yen. Super Mario Maker 2 falls to 4,604 yen from 6,578 yen, and Princess Peach: Showtime! is marked down to 4,550 yen from 6,500 yen. For Nintendo employees watching franchise lifecycles, that mix matters: the company is still using sale periods to push both newer Switch 2 Edition releases and older evergreen titles into the same shopping basket.

The partner lineup shows the same logic. FINAL FANTASY VII REMAKE INTERGRADE Digital Deluxe Edition is listed at 4,260 yen, down 40% from 7,101 yen. EA SPORTS FC 26 is the deepest discount among the named examples, dropping to 2,580 yen from 8,600 yen, or 70% off. Other featured titles include Hades II Nintendo Switch 2 Edition, Yakuza 3 Gaiden Dark Ties / Yakuza Kiwami 3, Inazuma Eleven: Victory Road of Heroes Nintendo Switch 2 Edition, PowerWash Simulator 2, REANIMAL, Octopath Traveler 0, Shine Post: Be Your Idol!, Dinkum Nintendo Switch 2 Edition, Sonic Racing CrossWorlds: Nintendo Switch 2 Edition, TOKYO SCRAMBLE, Core Keeper Nintendo Switch 2 Edition and Dragon Ball Sparking! ZERO. Nintendo also said some gift sets and add-ons are included, and some discounts end on different dates than the main sale window.

The pricing strategy lands at a moment when direct discounts matter more than point stacking. Nintendo support says it stopped awarding My Nintendo Gold Points on digital purchases, and existing points remain usable on eligible digital games and DLC until the end of the month 12 months after they are earned. That leaves seasonal sales as one of Nintendo’s clearest levers for driving spending, especially as the company keeps limited-time digital deals front and center on its North American storefront as part of a regular sales cadence.