Nintendo Marks MAR10 Day 2026 With Store Events, Sweepstakes, and Movie Tie-Ins

Nintendo's MAR10 Day program landed March 5 with a sweep of in-person store events, a theme park sweepstakes, three weeks of Mario Kart World races, and retail discounts timed to the franchise's 40th anniversary and The Super Mario Galaxy Movie, which opens April 1.

The most visible activity for store staff hits today: Nintendo NEW YORK and Nintendo SAN FRANCISCO are hosting MAR10 Day meet-and-greets with Mario on March 10, 2026. Nintendowire reporter Peter Glagowski, who attended a past Nintendo New York character event, described the format as similar to Disney's approach, where a costumed performer plays Mario. Additional retail activity began two days earlier, with demos running at select Walmart locations on March 8.

The sweepstakes running alongside the in-store push offers U.S. residents 18 and older a shot at a trip to experience SUPER NINTENDO WORLD at either Universal Orlando Resort in Orlando, Florida, or Universal Studios Hollywood in Hollywood, California. Entry costs 10 My Nintendo Platinum Points per attempt, with a cap of five entries per person. The SUPER NINTENDO WORLD Super Mario Celebration My Nintendo Sweepstakes opened March 4 at 9:00 AM PT and runs through May 31, 2026 at 11:00 PM PT. No purchase is necessary, but entrants must have a Nintendo Account.

The timing creates a practical point of entry for players without existing memberships. The Mario Kart World Open Series, which Nintendo structured around three race formats, VS Race, Coin Runners, and Knockout Tour, rewards 310 My Nintendo Platinum Points just for participating in any of the three events. Those points can then cover up to five sweepstakes entries with 60 points to spare. The series runs through March 25 and is limited to participants in the Americas. Non-members can access the races through a free 7-day Nintendo Switch Online trial, which can be redeemed once per account after January 12, 2026.

Physical retail discounts are running concurrently at select stores from March 8 through March 14. Super Mario 3D World + Bowser's Fury and Super Mario Odyssey are both priced at $39.99, while Super Mario Party Jamboree, the Nintendo Switch 2 Edition bundled with Jamboree TV, is discounted to $59.99. On the eShop, Mario Vs. Donkey Kong and Super Mario Maker 2 are available at $39.99 through March 15. Nintendowire noted the eShop pricing represents a rare instance where the digital version undercuts the retail shelf price.

Nintendo framed the full program as spanning fans who started with Mario on the original NES through those who discovered him via The Super Mario Bros. Movie or the Nintendo Switch 2. The movie tie-in element runs through April 1, when The Super Mario Galaxy Movie opens in theaters. Additional event and location details are listed at Mario.Nintendo.com.