Nintendo posts movie promotion manager role as transmedia strategy expands
Nintendo’s new Kyoto-based movie promotion manager role shows film marketing is becoming a permanent function, not a one-off campaign.
Nintendo has turned movie promotion into a named career lane. The company is hiring a Movie Project Promotion Manager in Kyoto to handle marketing and promotion for films using Nintendo IP, a sign that its transmedia push now has dedicated ownership rather than ad hoc support.
The posting goes well beyond publicity. The role calls for coordination with domestic and overseas distribution and production partners, management of promotional materials, internal cross-functional alignment, and support for media-facing work such as events, filming, and interviews. Nintendo wants business-level English, prefers overseas business experience, and says film-industry experience is welcome but not required. For a company that guards how Mario, Zelda, and its other franchises are presented, that combination points to a job built around brand control as much as outreach.
The operational details make the posting look like a real career track, not a symbolic hire. Nintendo says the work is based in Kyoto and prefers in-person communication because of the nature of the job. The position comes with a standard 7 hours and 45 minutes per day, a 125-day annual holiday schedule for fiscal 2025, and flextime with core hours from 10:00 to 15:00. Nintendo also lists an average annual salary of 9.66 million yen for regular employees as of March 2025.
The timing matters too. Nintendo added the role to its careers page on 2026-05-15 under marketing, promotion and branding. It now sits alongside other specialist openings in Kyoto, which suggests the company is building a repeatable hiring channel for film-related work instead of treating movie promotion as a temporary campaign assignment.
That shift fits a broader corporate buildout. On 2025-08-27, Nintendo renamed WARPSTAR, Inc. as Nintendo Stars Inc. and made it responsible for the ancillary-use business tied to films featuring Nintendo Intellectual Property. Nintendo said that work includes expanding film characters and worlds into live events and merchandise through project development, licensing and other means. In practice, that means the company is already organizing the parts that sit around a movie release, not just the release itself.
The financials help explain the urgency. Nintendo’s FY2025 annual report said mobile and IP-related business sales fell 27.0% year over year to 67.6 billion yen, partly because revenue tied to The Super Mario Bros. Movie declined after its 2023 run. That kind of volatility makes a sustained marketing function more valuable, especially when movie-driven IP work now shows up clearly in the numbers.
Nintendo is also juggling multiple film timelines at once. The company and Illumination revealed The Super Mario Galaxy Movie on 2026-03-10 and said it would release on 2026-04-01 in the United States and many global markets, 2026-04-24 in Japan, and throughout April in select territories. Nintendo had already announced a live-action The Legend of Zelda film with Sony Pictures Entertainment, with a release date later set for 2027-03-26 and then moved to 2027-04-30.
Taken together, the hiring, the subsidiary restructuring and the release pipeline show Nintendo’s movie business has moved past experimentation. The company is staffing the machinery to market films, protect its IP and coordinate across games, film and consumer products on its own terms.
This article was produced by Prism’s automated news system from verified source data, official records, and press releases, then run through automated quality and moderation checks before publishing. The system is built and supervised by the people who set the standards it runs under. Read our full AI policy.
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