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Margot Robbie's Oyster Gin Rejected by London Bars Over Allergen Concerns

London bars turned away Margot Robbie personally when she pitched Papa Salt gin, whose oyster-shell filtration requires a "contains molluscs" allergy warning.

Marcus Chen2 min read
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Margot Robbie's Oyster Gin Rejected by London Bars Over Allergen Concerns
Source: c8.alamy.com

Three words on a gin bottle derailed Margot Robbie's ambitions for her London bar debut. The warning "contains molluscs" printed on Papa Salt Coastal Gin has prompted top bars and restaurants across the capital to refuse to stock the spirit, forcing Robbie's team to confirm a full recipe overhaul.

Papa Salt, which Robbie launched with her husband Tom Ackerley and friends in 2023, arrived in the UK market in 2024. The gin is filtered through oyster shells, a production choice designed to evoke, as Robbie described it, the sandy dunes of coastal Australia where she grew up. That filtration method requires allergen disclosure because distillation removes most shellfish proteins but not all, leaving a residual risk for people with shellfish allergies. Reactions to shellfish can include anaphylaxis, which can be fatal.

The practical consequence for any bar or restaurant that stocks Papa Salt is significant: staff would need to ask every customer ordering a gin-based drink whether they have a shellfish or mollusc allergy. Multiple London venues said that obligation was unworkable.

"In order to stock her gin, we would have to train all our staff to ask guests if they have a shellfish allergy when they ordered a G&T," said one bar owner who was approached directly by Robbie. "It is simply not worth the time or the risk."

A restaurant manager was equally blunt: "We are dealing with enough at the moment, it is a tough time for restaurants, we don't want to have to ask people if they are allergic to molluscs when they order a gin."

AI-generated illustration
AI-generated illustration

The rejections came despite a personal sales push. Robbie and Ackerley, both 35, visited London venues in recent months to pitch the gin themselves, but were rebuffed each time.

The refusals stand in contrast to the off-trade picture, where Harvey Nichols and Waitrose have both agreed to carry Papa Salt, displaying the allergen warning on their shelves. The gin continues to be marketed on the basis of its "Australian botanicals like wattleseed, wax flower, and oyster shell."

Robbie had spoken publicly about her hopes for the brand's London reception. "Our love of gin was born in London's pubs and bars and we still spend so much time in London," she told Luxury London last year. "We can't wait to see Papa Salt on the back bar at our local." Robbie previously lived in Clapham, south London, and has spoken about her attachment to local venues in the area.

A spokesperson for Robbie confirmed the gin is being reformulated following the on-trade rejections, with an oyster-free version expected to reach the UK market by the end of 2026. Until then, the current oyster-filtered product remains on sale at retail with its allergen warning intact, while London's bars continue to pass.

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