Trader Joe’s files permit for second Omaha store in Avenue One district

Trader Joe’s took a concrete step toward a second Omaha store when a building permit was filed for 210 North 191st Street, placing the chain in the Avenue One Good Life District near 192nd Street and Burke Street. The proposed store would cover 13,500 square feet, a size that points to the company’s familiar neighborhood-format grocery model rather than a one-off experiment.

That matters for workers because it shifts the story from expansion chatter to a visible project site where planning, staffing and eventually hiring can begin to take shape. Omaha already has one Trader Joe’s at One Pacific Place, the company’s first Nebraska store, which opened in 2010 at about 13,000 square feet. The new permit would put a second location in west Omaha, close enough in scale to suggest the chain is leaning on the same compact format that has long defined its stores and its crew-heavy operating style.

The site sits inside Avenue One, a mixed-use development at 192nd Street and West Dodge Road that developers Poag Development Group and Jasper Stone Partners said in December 2025 was about 75% leased or under negotiation for Phase 1 retail. That first phase was described as roughly 233,000 square feet, with a grand opening anticipated in 2027. The tenant lineup announced for the project included Arhaus, West Elm, Williams Sonoma and Pottery Barn, signaling a corridor built to draw steady regional traffic rather than just local errands.

Avenue One’s Good Life District status adds another layer. Nebraska’s Department of Revenue says the district is one of two approved Good Life Districts in the state, with a 2.75% state sales and use tax rate inside the district and a total rate of 4.25% when Omaha’s local tax is included, effective April 1, 2024. Local leaders have framed the district as a way to keep more retail spending in Nebraska and attract visitors with first-to-market stores and amenities, which helps explain why a Trader Joe’s permit landed as more than just another grocery filing.

For current Omaha-area crew and managers, the signal is straightforward: a second store in west Omaha could mean more applicants, more transfer opportunities and a tighter labor market around the 192nd and Dodge corridor. The permit does not mean shelves are going up tomorrow, but it does move Trader Joe’s in Omaha out of rumor territory and into the kind of early-stage development that often comes before real staffing decisions.