Gorilla Grip bath mat launches in Walmart stores nationwide

Walmart is moving Gorilla Commerce’s Gorilla Grip Bath Tub Mat from Marketplace success to nationwide store shelves, giving the bath item dedicated endcap placement as the retailer leans harder on online sales data to choose what gets physical space.

Gorilla Commerce said on July 14 that the launch was the first time a product from its flagship Gorilla Grip brand would be sold in Walmart stores. The Norwalk, Connecticut, company said it joined Walmart Marketplace in 2024, has picked up more than 40 bestseller placements on the platform and was named Walmart’s Outstanding Home Seller of the Year in 2025. Gorilla Commerce also said the bath mat has sold more than two million units over its life, a sales record that makes it easier to understand why the item cleared the jump from marketplace listing to store rollout.

For store teams, the decision points to a familiar kind of work. More home and household merchandise means more receiving traffic, more shelf-set changes, more upkeep on endcaps and more customer questions about whether the mat on the floor matches the version seen online. When a marketplace item graduates into stores, department managers and assistant managers usually have to keep the display clean and stocked while watching for execution issues that can turn a proven seller into a margin headache.

The launch also lands in a heavy seasonal window. Walmart said on July 15 that its 2026 back-to-school campaign features its lowest prices since 2019 on the 14 most popular school supplies, along with more than 200 back-to-school rollbacks, more than 100 supplies priced under $1 and more than 1,000 supplies under $5. The Gorilla Grip rollout ties into that push, which means the product is arriving as Walmart is trying to pull shoppers into stores with a mix of low-price essentials and convenience-driven shopping.

The broader strategy is clear in Walmart’s own marketplace numbers. The company said in 2024 that its global eCommerce sales topped $100 billion and that the number of sellers listing items on Walmart.com rose 20% in the prior fiscal year. Walmart also said its U.S. Marketplace grew 34% in the last quarter of fiscal 2025. Taken together, those figures show why a product like Gorilla Grip can move from digital shelves to a national store test: the retailer is using marketplace performance as a filter for what deserves space in the aisle.