Emilia Wickstead expands bridal range after royal wedding dress buzz
Harriet Sperling’s royal wedding dress pushed Emilia Wickstead deeper into bridal, with a new range built on clean, portrait-style silhouettes.
Emilia Wickstead is widening her bridal offer after the reaction to Harriet Sperling’s custom wedding dress for her marriage to Peter Phillips, the son of Princess Anne and grandson of Queen Elizabeth II. The new range keeps faith with the designer’s sharp, statuesque hand: clean lines, portrait-style gowns and the kind of polished restraint that reads royal without tipping into costume.
Sperling wore the Wickstead gown on June 6, 2026, at All Saints Church in Kemble, Gloucestershire, and the look did the hard work a bridal brand dreams of. Coverage described it as a square-necked column gown with long lace sleeves, a removable lace bodice and a high neckline, details that gave the dress structure as well as softness. Commentators drew comparisons to the bridal style of The Princess of Wales and Grace Kelly, a high-wattage reference point that instantly places Wickstead in the conversation for brides who want poise, not pageantry.
Wickstead already has a serious bridal business behind the buzz. On her own site, the label describes its offering as made-to-order collection gowns and one-of-a-kind bespoke wedding dresses, with appointments at the bridal salon at 152-153 Sloane Street in London. The brand says the bridal line is built around timeless elegance, category-defining simplicity and couture-like architectural silhouettes, language that matches the exact mood of Sperling’s dress. The same made-to-order and bespoke services also extend to wedding guest dressing and other special occasions.
That matters because Wickstead is not chasing bridal as an add-on category. The designer is using a very visible royal moment to sharpen an already recognizable point of view: the sort of wedding dressing that feels precise, expensive and quietly formal, with enough structure to hold its shape in photographs and enough softness to flatter in motion. WWD says the new range was developed off the back of the response to Sperling’s gown, turning one ceremony into a wider commercial push for brides who want regal influence in a modern silhouette.
This article was produced by Prism’s automated news system from verified source data, official records, and press releases, then run through automated quality and moderation checks before publishing. The system is built and supervised by the people who set the standards it runs under. Read our full AI policy.
Did this article answer your question?
