Good On You names Sabina Motasem a top-rated sustainable bridal brand

Good On You put Sabina Motasem at the top of its June 2026 sustainable-brand roundup, giving the London bridal label a Great rating and 91 out of 100. For brides trying to sort substance from greenwashing, that score matters because it rests on a defined rating system, not just a polished sustainability page.

Good On You built that system with industry experts, academics and organisations including Fashion Revolution, Fashion for Good and Four Paws. It also draws on brand-published information, certification schemes, multi-stakeholder initiatives and independent public data sources, which is exactly the kind of mix a conscious shopper should want before trusting a bridal label's claims.

Sabina Motasem checks a lot of the right boxes. Good On You says the brand uses some lower-impact materials, including recycled materials, follows a slow-fashion model with limited production runs and seasonless products, takes meaningful action to reduce emissions from transportation and distribution, avoids hazardous dyes and skips plastic packaging. That is the real differentiator in bridal, where a dress can be worn once and then stored for years: the less waste baked into the garment and the packaging, the better the label's case.

The brand's own sustainability story is equally specific. Sabina Motasem says its bridalwear has always been made locally in London, near its studio in Haggerston, Dalston, N1. It says synthetic fabrics make up just 7.1 percent of the range, it is registered as a Fur Free Retailer, and it does not use real fur or fake fur. The label also says it will replace silk by 2029 and phase out all lace in 2026, two deadlines that give its roadmap more weight than the usual vague promise to do better someday.

That positioning has been central to the brand's identity for years. In a June 17, 2025 interview with The Wedding Club, Sabina Motasem said it was "purpose-driven from the ground up" and said it upcycles fabric off-cuts into donated items for charities. The brand also says it won Marie Claire's Sustainability Award for Best Sustainable Bridalwear in both 2022 and 2023, a run that helps explain why its name keeps surfacing when the bridal conversation turns from fantasy to accountability.