Jimmy Choo unveils Bridal 2026 Rules of Engagement campaign starring Gabbriette

Jimmy Choo just unveiled its Bridal 2026 campaign, Rules of Engagement, with Gabbriette as the star. The rollout arrives as a short film and a series of high-impact images that the brand posted to Instagram on February 24, 2026 tagging @gabbriette, and it foregrounds a modern, non-traditional mood that outlets describe as both playful and unapologetically opulent.

Gabbriette anchors the narrative as a real-life bride-to-be: AOL identifies her as 28 years old and notes she is preparing to marry Matty Healy later this year, while People publishes images of the couple with credits placing them in Los Angeles on Feb. 21, 2026 and in September 2025. The campaign leans into that personal moment, offering Gabbriette’s tongue-in-cheek seven Rules of Engagement as a through-line that reframes wedding protocol as personality-first celebration.

Shoes and embellishment drive the story. The SACORA sandal is reported by Culted and MediaNews4U to be adorned with approximately 1,969 pearl details, a literal cascade of pearls that reads like armor and jewelry at once. The AZIA sandal is described as fully embellished; Culted calls it “over 5,000 stones,” while MediaNews4U gives a more specific figure of approximately 5,453 stones. MediaNews4U also names AURELIE as a design that combines pearl and crystal accents with romantic lace, and lists SAEDA as a house-signature pump returning with the label’s anklet detail.

The campaign’s editorial voice is unapologetic. AOL reproduces Rule No. 1 as "act like you're surprised, even if you know the proposal's coming." The film pushes shoe rules as ritual and indulgence: "One pair of shoes is never enough," appears in Culted and AOL, with AOL spelling out the logistics - "One for the pre-party, one for the wedding, the afterparty, one for the after-afterparty." People pulls other rules verbatim, including "Your ring should bling. And if it doesn't, upgrade," "bags don't have to be functional, just fun," and "Let your fiancé think that they're helping. They pick the music, you pick everything else. Democracy!" The film closes on a line carried across coverage: "Remember, this is about love, and looking hot, but mainly about love."

Production credits are spread across familiar names. Jimmy Choo credits Sandra Choi with directing the Bridal 2026 campaign in the original briefing, while multiple outlets including Culted, MediaNews4U, and Hypebae credit Mark Kean as the photographer and director who lensed the campaign imagery and film. Styling is attributed to Vanessa Coyle by MediaNews4U and Hypebae. Those dual attributions reflect the campaign’s layered creative team and its mix of runway polish and cinematic energy.

If you care about craft as much as narrative, Culted calls the collection "opulent" and praises "incredible levels of craftsmanship" throughout the drops, while MediaNews4U points to the brand’s mix of new 2026 designs and iconic house signatures. To see the full Bridal 2026 lineup and the Rules of Engagement film, outlets direct readers to Jimmy Choo’s website; the campaign lands as a clear moment for bridal to be both extravagant and intimately personal.