Tanner Fletcher Teams With Etsy Makers for Handcrafted Bridal Capsule

The idea of wearing your designer is giving way to something more specific: wearing your maker. Tanner Fletcher's eight-piece "Happy Ever After" capsule, launched alongside designers Tanner Richie and Fletcher Kasell's New York Bridal Fashion Week presentation, makes handcraft provenance the main event, partnering the brand directly with three independent Etsy shops: HandsomeandLace for ties ($100–$150), Whichgoose for veils ($300–$800), and UTWOStudio for custom wedding invitations ($15–$35 per invite). The capsule is sold through Tanner Fletcher, putting bespoke-feeling pieces in a curated editorial context rather than leaving couples to sift through a marketplace alone.

The choice of makers is deliberate. HandsomeandLace handles the tailored end of the equation, supplying ties that anchor Tanner Fletcher's gender-fluid styling. Getting the fit right matters more than most couples realize: tie length should hit the belt buckle at its widest point, and tie width should track with the suit's lapel width. For a wedding party that mixes silhouettes across gender expression, landing on a single tie style that reads as cohesive rather than coincidental requires that level of specificity. Made-to-order is not a workaround here; it is the solution.

Whichgoose, the Maryland-based studio founded in 2008 and a 2022 Etsy Design Awards finalist, brings the same logic to veils. The shop operates on a made-to-order basis with production typically running 7–10 days, which means placing a custom order eight to twelve weeks before the wedding is the minimum safe margin. Capsule veil pricing runs $300–$800, a fraction of comparable custom work at bridal boutiques. The fit detail worth knowing: lace trim weight affects drape and movement, and cathedral-length styles add significant pull at the headpiece attachment point. Settling that construction detail with the maker before finalizing the order saves considerable grief at fittings.

UTWOStudio rounds out the capsule with custom invitations at $15–$35 per invite, carrying the brand's visual language through to the paper goods, which increasingly serve as the wedding's first aesthetic statement.

Richie and Kasell have been candid about the intent behind their bridal work. "It's about reclaiming tradition," Kasell said at the NYBFW presentation, "and being like, 'I can do [marriage] my own way.'" Richie was pointed about the cultural stakes: "With everything going on in the world right now, we wanted to show up in a queer way." Gay, lesbian, and gender-queer couples make up the majority of the brand's wedding clientele, though the label has seen growing interest among straight men drawn to its signature bows and ruffles after seeing them on male celebrities.

Some pieces from the capsule will be available at Tanner Fletcher's first consumer-facing wedding expo, giving couples the chance to assess handmade textiles and paper finishes in person before committing to a custom order. For a capsule built on the premise that craft visibility is the new flex, tactile access is only fitting.