AVIDLOVE turns lingerie into vacation-ready style at Miami Swim Week

AVIDLOVE used its Miami Swim Week debut to ask a sharper question than most lingerie brands dare: what happens when intimates are styled as outerwear, not hidden beneath it? At the historic pool of the Kimpton Surfcomber Hotel in Miami Beach, the brand’s “Sparks Fly” presentation translated lace, cutouts, and bodysuits into a vacation wardrobe that moved from daylight ease to after-dark polish without losing its lingerie charge.

The strongest looks made that pivot feel plausible. A deep-V purple cami looked light enough for a resort lunch but vivid enough to stand alone. A cutout halter top paired with a brown lace mini skirt pushed harder into the sexy side of the brand’s language, while a black bodysuit with scalloped hemlines and ruffle detailing gave the collection its most convincing day-to-night argument: intimate, yes, but structured enough to read as an intentional outfit. The finale went full spectacle with a lacy fringed white set and oversized angel wings, a flourish that sealed the show’s fantasy without erasing the more wearable pieces that came before it.

That tension between fantasy and function is where AVIDLOVE’s debut felt most relevant. Founded in 2015, the brand has built its identity around lingerie that blends elegance and comfort, and its Miami showing framed that mission in resort terms rather than bedroom terms. The idea was not simply to make lingerie visible, but to make it legible as styling. In a week crowded with sheer layers, relaxed tailoring, and getaway dressing, AVIDLOVE’s pieces fit squarely into the broader conversation about vacation clothes that can travel from the pool deck to dinner with only a change of shoes.

The show also landed inside a larger, highly trafficked moment for the category. PARAISO Miami Swim Week ran May 28 to 31 for its 22nd edition, with more than 50 events in four days and buyers, press, and industry members from more than 60 countries previewing spring, resort, and cruise 2026/2027 collections. Against that backdrop, AVIDLOVE did more than stage a debut. It tested whether lingerie-as-outerwear can move beyond runway provocation and into the practical, polished language of modern resort dressing.