Béis and Poppi launch playful summer travel capsule for Miami pop-up

Béis and Poppi have taken the summer travel set and made it feel like a merchandising strategy with a pulse. The limited-edition 13-piece capsule pushed luggage, totes, charms and even a cooler tote into the realm of collectible fashion objects, with prices ranging from a $28 reusable shopping tote to a $378 large check-in roller.

The strongest read here is not novelty for novelty’s sake. It is the way both brands used utility as a visual hook. A carry-on roller at $278, a travel tote at $128, a cooler tote at $108, luggage covers at $58 and $68, a luggage tag at $38 and charms from $28 to $48 all translated the language of movement into something highly shareable. These are not just pieces for a trip; they are the kinds of products that photograph well in an airport lounge, on a boardwalk or outside a Miami hotel, where identity is part of the purchase.

That was the point of the collaboration. Arianna Bowman framed the partnership as a natural extension of Poppi’s approach to culture and community, while Shay Mitchell said the collection tapped the energy both brands bring to summer travel. The fit is obvious. Béis, the travel and lifestyle label Mitchell founded, has spent years turning organized packing into a recognizable brand world. Poppi, now stocked in major retailers nationwide and part of the PepsiCo family as of 2025, has built its own lifestyle shorthand around bright, youthful refreshment.

The Miami Fashion Week and Swim Week pop-up gave the capsule a stage that matched its ambitions. The immersive activation ran Saturday and Sunday from 10 a.m. to 6 p.m., putting the collection in the middle of a high-traffic, content-friendly moment where luggage can play as fashion and beverage branding can borrow the glamour of resort season. That is where this collaboration makes the most business sense: it sells a mood first, then the product.

Béis has become one of the more successful celebrity-led direct-to-consumer brands in the category, with a recent case study estimating it crossed $300 million in revenue in 2024. Poppi’s move into travel merch extends the same logic from shelf space to experience, using a suitcase accessory to do the work of an ad campaign. In a market crowded with collabs, this one understood the assignment: make practical things feel like the souvenir of a summer that has not ended yet.