Casablanca and Ladurée launch macarons, silk shirts and summer accessories

Casablanca and Ladurée are doing what the smartest luxury collabs do now: making the product only half the point. The other half is the world around it, and this one is built for summer flex, from pomelo-mint sweets to silk shirts, scarves, caps and totes that fold fashion and pastry into the same fantasy.

The Ladurée x Casablanca launch arrives June 3 and runs through September 1, with a ready-to-wear and accessories capsule sitting alongside macarons and other desserts. Ladurée says the collaboration is anchored by a specially created painting of a dreamlike château in a French garden, plus a co-signed monogram that appears across gift boxes and clothing. That is the strategy in plain sight: make the box as photogenic as the bag, and make the bag feel like an invitation to the box.

The flavor story is just as specific. Ladurée’s exclusive collaboration taste is grapefruit and mint, reworked into both macarons and the brand’s Eugénie pastry. That detail matters because the dessert is not just a sweet endnote, it is the hook that gives the whole project a shareable centerpiece. A macaron is already one of the most recognizable luxury snacks on earth. Wrap it in Casablanca’s color language and Ladurée’s patisserie heritage, and suddenly you have a postcard from Paris that people will actually post.

Charaf Tajer, Casablanca’s founder and creative director, said the partnership taps into memories of Paris, celebration and breakfasts with loved ones, while also reflecting the two brands’ shared attention to detail, classic-but-colorful palette, and taste for beauty and joy. That is exactly why this works for Casablanca, founded in 2018 and already a finalist for the 2020 LVMH Prize. Tajer has spent years building a label around saturated silk shirts and polished vacation energy, then proving he can stretch that language across collaborations with New Balance, Globetrotter and Bulgari.

Ladurée brings the history. The house traces back to 1862, and its name still carries the weight of Parisian pastry tradition. Casablanca brings the pop. Put them together and you get more than a capsule: you get a branded summer set, the kind that drives foot traffic, sparks camera rolls and makes a small dessert box feel like the most persuasive accessory in the room.