Chappell Roan fronts MAC Viva Glam, Gracie Abrams lands Vogue cover

Chappell Roan’s MAC Viva Glam campaign arrives with a clear point of view: three lip colors, a French Revolution edge and a philanthropy model that still knows how to feel radical in 2026. Roan fronts the MAC Cosmetics campaign shot by Inez & Vinoodh, with creative direction from Nicola Formichetti and makeup by Andrew Dahling, while the launch folds in a $300,000 donation to her Midwest Princess Project.

The product story is as sharp as the casting. Viva Glam introduces UnNatural Red Head, Roan of Arc and Damnsel, names that lean into Roan’s theatricality without losing MAC’s own history of bold, shade-led beauty. Each Viva Glam lipstick gives back 100% of its selling price to charities advancing sexual, gender, racial and environmental equality, a model that has long separated the line from a standard celebrity beauty tie-in. Since 1994, Viva Glam has raised more than $500 million globally, and this latest rollout keeps that legacy pointed toward trans youth and LGBTQ+ communities through the Midwest Princess Project, with reported partner beneficiaries including the Ali Forney Center, TransLatin Coalition, the GLO Center and the Campaign for Southern Equality.

The beauty play lands alongside another clean cultural endorsement: Gracie Abrams is Vogue’s Summer 2026 cover star. Photographed by Larissa Hofmann and styled by Jorden Bickham in a custom Ralph Lauren Collection dress, Abrams is being framed less as a fleeting pop fixture than as a musician with editorial gravity and a distinct visual language. Vogue says the cover story finds her talking about Daughter from Hell, due July 17, 2026, along with stepping back from social media and considering what comes next. That combination of intimacy and anticipation is exactly the sort of coverage that turns a breakout name into a durable fashion figure.

Ferrari Style completes the picture from the luxury side of the business. The label will skip the September womenswear edition of Milan Fashion Week and instead show its Spring 2027 collection in New York this fall, timed to the opening of a new flagship boutique in the city. Rocco Iannone, who oversees Ferrari’s lifestyle division, has already positioned the move as a milestone in the brand’s global evolution, and the company plans to return to the Milan calendar in February 2027. Taken together, the three moves map where fashion is placing its bets right now: star power with purpose, music-world polish with magazine authority, and brand expansion that treats the runway as both image and retail strategy.