Chloe Fineman fronts Andie’s Riviera swim campaign, comfort meets glamour

Andie is selling a very specific summer promise with Chloe Fineman: Mediterranean glamour without the pinched seams, tiny cups and false sacrifice that still haunt much of swimwear shopping. The Brooklyn direct-to-consumer label has wrapped The Riviera Collection in a pool-house fantasy, but the real pitch is practical. The collection is live on Andie’s site, with long-torso and plus-size options front and center, and the brand continues to describe its swimwear as offering thoughtful fits and effortless everyday comfort.

That balance is what gives the campaign its commercial edge. The Riviera Collection arrives as a polished vacation buy, but it is built for conversion, not just mood boards. Andie has spent years framing itself as a brand for all body types, and founder Melanie Travis has said she created the company to make swimsuit shopping easier and less stressful. Here, that mission is translated into a visual language that feels aspirational without drifting away from the brand’s fit-first DNA.

Fineman is a smart face for that message. The actress and comedian has become a repeat choice for fashion and beauty brands looking for wit with credibility, not just reach. She fronted OLAPLEX’s No.3PLUS Complete Repair Treatment campaign in February 2026 and co-created a 15-piece retro-inspired Mother capsule with her sister Emma Fineman in September 2025. That kind of cross-category fluency matters for Andie, which needs to stand out in a crowded summer swim market where personality can matter as much as cut.

The brand has also shown it can scale beyond niche direct-to-consumer swim. Its April 6, 2026 Target collaboration included 49 styles, with 43 swim styles and six cover-ups, in sizes XS-3X. Prices started at $32 for bikini separates and $50 for one-piece swimsuits, a sharp reminder that Andie is positioning itself against both mass-market and premium competitors by making inclusive sizing feel accessible rather than niche. Target’s Gena Fox described that launch as a mix of thoughtful design, modern style, inclusive sizing and value, and that same formula underpins the Riviera rollout.

Andie has used intimate, lifestyle-driven imagery before. In 2021, Demi Moore appeared in the brand’s Together campaign, photographed by Cass Bird at her home in East Hampton, New York, reinforcing the company’s fondness for domestic elegance and community-minded storytelling. The Riviera campaign follows that playbook, but Chloe Fineman gives it a fresher, more fashion-forward register. The result is a swim launch that looks like a seaside daydream and reads like a clear retail strategy.