Chrome Hearts Opens a Luxe Cannes Boutique in Palm Beach Style

Kristian Stark has turned Chrome Hearts’ Cannes arrival into more than a retail opening. At Palm Beach, Place Franklin Roosevelt, the brand installed a compact boutique with stained-glass windows, ebony-and-marble rooms, and the kind of jewel-box atmosphere that makes a store feel like part salon, part set piece.

The address matters as much as the finish. Chrome Hearts’ official locations page lists the Cannes boutique with a telephone number and email, confirming it as an active house outpost, not a seasonal cameo. French registry records place the establishment at the Palm Beach address and show it was created on January 29, 2025, as a secondary establishment of CHROME HEARTS PARIS LLC, registered in specialty apparel retail. That paperwork gives the glamour hard edges: this is a permanent commercial foothold in one of the Riviera’s most watched rooms.

Cannes is a sharp strategic bet for a label that lives at the intersection of celebrity and scarcity. The boutique sits in a district where luxury visibility is the currency, and its location at Palm Beach puts Chrome Hearts in the path of the summer crowd that still dresses for lunch, dinner and the camera. That same logic has made the area attractive to major fashion houses, including Chanel, while Palm Beach’s Worth Avenue in Florida remains the clearest parallel for a high-spend retail ecosystem built on destination shopping.

WWD described the project as shaped by Kristian Stark and his relationship with DB Group founder David Berokas, a detail that reinforces how personal Chrome Hearts’ expansion remains. The brand, founded in 1988, grew from Richard Stark and Laurie Lynn Stark’s biker-leather beginnings into a broader luxury lifestyle label. Its official site now frames the house around fine jewelry, accessories, shoes, fragrance and home goods, all made in the USA, which explains why the Cannes store leans so heavily on jewelry and evening-ready pieces.

That emphasis is the point. WWD noted that the boutique features the brand’s first stained-glass windows and includes eveningwear and bespoke jewelry tailored for red-carpet moments. In Cannes, where a necklace can travel from a suite to a staircase in one night, Chrome Hearts has positioned itself exactly where cult branding becomes social capital: close to the flash, close to the cameras, and close enough to make scarcity feel like atmosphere.