Industry

Clare V. and Left on Friday debut first swimwear collaboration

Clare V. enters swim with Left on Friday in a 27-piece capsule, pairing hand-drawn prints with performance fabric and a Giant Trop Avion tote in a new colorway.

Claire Beaumont··2 min read
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Clare V. and Left on Friday debut first swimwear collaboration
Source: leftonfriday.com

Clare V. has made its first move into swimwear by borrowing Left on Friday’s technical backbone instead of trying to build a suit line from scratch, and that choice says as much about the market as the clothes themselves. The 27-piece capsule, which launched Friday, June 5, 2026, folds Clare V.’s hand-drawn prints and California-meets-Paris ease into Left on Friday’s Smoothing Dream Fabric, a material built for the kind of body-skimming fit that has made the swim label a favorite for beach days, surf sessions and the in-between hours when a suit has to work as clothing.

The collection spans swimsuits, separates and accessories, including an exclusive version of Clare V.’s Giant Trop Avion tote, and the palette keeps the collaboration grounded in recognizable wardrobe codes rather than novelty. Lucky Stripe, Check It, Cold Brew and Tropic green bring the graphic clarity Clare V. fans expect, while Left on Friday’s engineering gives the pieces a sharper practical edge than a typical brand-extension capsule. The result is less souvenir swim and more credible category entry: polished enough to sit comfortably beside Clare V. handbags, but functional enough to justify the leap into a notoriously unforgiving segment.

Clare Vivier said she was already a customer and fan of Left on Friday before the project came together, praising the brand’s fit, fabrics and its “lighthearted, but sporty, chic, and flattering” aesthetic. That description captures exactly why the collaboration lands. Swimwear is unforgiving; prints can drift into gimmick, and fashion-first labels often stumble when they ignore compression, recovery and support. By aligning with a brand that has already built its name on flattering, versatile suits, Clare V. gets to expand into swim without sacrificing the ease and polish that define its bags and apparel.

AI-generated illustration
AI-generated illustration

Left on Friday has its own strategic reason to lean into the partnership. Cofounders Laura Low Ah Kee and Shannon Savage, both former Lululemon executives, launched the brand in 2017 and publicly introduced it in 2018 after spotting a gap for multi-purpose bathing suits. They called Clare V. a long-standing collaboration wishlist brand, and the fit makes sense: both labels trade in bold color, mix-and-match appeal and a clean, wearable kind of luxury. Left on Friday’s biggest collaboration to date also comes with serious proof of concept, after the brand outfitted Canada’s women’s beach volleyball team at the Paris Olympics, where Brandie Wilkerson and Melissa Humaña-Paredes won silver. That is what separates a branded summer capsule from a real blueprint.

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