Corinthia Brussels and Pursuit Femmes launch bespoke tailoring suite

Corinthia Brussels turned a guest suite into a private tailoring room for women who want made-to-measure to feel less like shopping and more like a discreet, high-touch ritual. The Tailoring Suite, created with Belgian bespoke house Pursuit Femmes, was opened to hotel guests and outside visitors by appointment, with consultations booked three to 14 days in advance.

The experience is built around intimacy and control, exactly the currency luxury fashion is selling now. Guests begin with a short style questionnaire about taste and intended use, then meet the Pursuit Femmes team in a hotel suite for Champagne or refined canapés and a curated selection of fabrics and measurement samples. From there, the garment is fully customized, with clients choosing the fabric, cut, details, lining and even button style. For those who want something more personal, a quote can be stitched inside the collar. The finished piece arrives weeks later, with fittings and adjustments available on request.

Pursuit Femmes was founded five years ago by sisters Joy and Jill van der Heijden and their mother, Angélique van Gils, to answer a gap they saw in women’s tailoring. Joy van der Heijden once put the question bluntly: “Why isn’t there something for women?” Her answer, and the label’s design philosophy, has been to make tailoring feel exacting without feeling severe. “It’s all in the details,” she told WWD, and that attention shows in the house’s made-to-order model, which it says helps reduce overstock. The brand also traces its tailoring history back four generations, to the Van Gils menswear business that began in 1948, and opened its first atelier in Antwerp’s Sint Michielstraat after a pop-up.

For Corinthia Brussels, the collaboration is more than a clever hotel amenity. The Tailoring Suite was the first offering under the property’s Curated Experiences initiative, a program designed to connect guests with Belgian craft, culture and creativity through local specialists. The hotel, which reopened on December 9, 2024 after an extensive €150 million rebuild and restoration of the former Grand Hotel Astoria, now has 126 rooms and suites, a subterranean spa and destination dining including Under The Stairs, Le Petit Bon Bon, Palais Royal and Coutume.

The setting matters. The original Grand Hotel Astoria opened in 1910 and was designed by Henri Van Dievoet, and Corinthia has positioned the restored address as both a luxury stay and a cultural destination in Brussels. Pursuit Femmes arrives with its own momentum, having dressed Esther Perel and Lost Frequencies and worked on bespoke uniform programs for corporate clients including Porsche. Together, the hotel and the atelier have made a persuasive case for the next phase of personalization: not simply a suit made to fit, but a wardrobe appointment wrapped in travel, privacy and polish.