Croissant Raises $28M to Guarantee Resale Value for Secondhand Fashion

Croissant, a fashion-fintech startup, announced a $28 million raise on February 25, 2026 to scale a model that pairs guaranteed resale value with retailer prepayment and other financing tools aimed at secondhand and premium-core apparel. The headline number is simple and sharp: $28 million to underwrite the idea that resale guarantees can change how people buy nicer clothes.

The company’s pitch is specific: make buying higher-quality, longer-lasting pieces less risky by guaranteeing resale value for those items. Croissant’s approach combines a resale-value guarantee with retailer prepayment mechanisms and additional financing tools, targeting both the secondhand market and the premium-core segment where price friction still keeps shoppers on the fence.

Practically, this is a hedge for buyers and a new financing instrument for sellers. Croissant is positioning its product at the intersection of secondhand commerce and retail finance, using the fresh capital to scale the guaranteed-resale program and expand partnerships that rely on retailer prepayment arrangements. The funding round is explicitly tied to growth of that model rather than to a generic expansion of services.

For shoppers who hold premium-core jackets, knits, and denim as investments rather than impulse buys, Croissant’s promise is a behavioral lever: lower the downside of a $300 to $1,000 purchase by locking in resale value up front. For retailers, the prepayment aspect folds into cash-flow conversations that matter when allocating floor space to higher-ticket, longer-lifecycle pieces. Croissant’s financing tools aim to make that swap less risky for stores carrying secondhand or premium inventory.

This raise arrives as a concrete bet that resale guarantees can scale beyond boutique pilots into full retail partnerships. With $28 million on the balance sheet and a model built around guaranteed resale value, retailer prepayment, and targeted finance products, Croissant is now set to test whether underwriting resale is the lever that finally nudges more shoppers toward quality over fast turnover. If the math works, the result could be fewer impulse trends and more intentional investments in durable pieces.