Dakota Johnson Stars in Calvin Klein's Intimate Spring 2026 Campaign

Calvin Klein's Spring 2026 campaign arrived with a specific kind of audacity: no studio, no stylist's idea of a perfect set, just Dakota Johnson at home in Los Angeles, doing exactly as she pleased. Directed and photographed by Gordon von Steiner, the spot launched globally on March 9 and marks Johnson's first collaboration with the brand.

The film follows Johnson through a loose, unhurried day. She's shown discussing a script in Calvin Klein underwear with an off-camera guest, playing pool topless in a CK thong, lounging poolside, covering her breasts with pomegranates and milk jugs, and perched on top of a piano wearing nothing but jeans. The whole thing unsurprisingly doesn't take itself too seriously, set to The Hollies' 1972 track "Long Cool Woman (In a Black Dress)," a choice that lands somewhere between knowing and irresistibly right.

In a press release, Calvin Klein described the campaign's intent as navigating "between subtle sensuality and cheeky humor, removing excess to focus on Calvin Klein's latest denim fits and underwear innovations." Johnson, for her part, framed the work in terms that cut straight to the point. "When a woman is alone at home working or reading or doing whatever, it can feel quite liberating and sensual," she said. "I love that this campaign celebrates being comfortable, free and sexy on your own terms. Sometimes, a woman just BEING is the sexiest thing."

The product lineup is deliberately pared back. Underwear includes the Ultralight collection, described as having a barely there feel with sculpting construction, the Icon Cotton Modal line, and the Perfectly Fit Ultralight Bra, which the brand developed with new supportive technology and a weightless feel. On the denim side, three silhouettes do the heavy lifting: the Archive High Rise Slim Jean, a straight-leg, body-skimming cut with clear '90s Calvin Klein DNA; the easy-wearing Baggy Jean; and the Relaxed Trucker Jacket.

The clothes are, by design, simple. The setting is minimal. Calvin Klein has always understood that this formula works only when the person at the center of it can hold an image on presence alone, the way Kate Moss did across '90s billboards and Bad Bunny did more recently in cotton-stretch briefs. Johnson carries it the same way, with an ease that registers as completely uncontrived rather than performed.

The campaign is running across Calvin Klein's website, social channels, and retail platforms, with high-profile out-of-home placements also planned. For a brand that built its advertising identity on the tension between restraint and provocation, casting someone whose public persona is built on exactly that balance was never going to be a difficult decision.