Dsquared2 names FC Barcelona’s Fermín López as first male ambassador
Dsquared2 named Fermín López as its first male ambassador, putting Barcelona’s breakout midfielder into upcoming global campaigns and key events.
Dsquared2 has named FC Barcelona midfielder Fermín López its first male ambassador, putting one of football’s brightest young faces at the center of the brand’s next global campaign push. López will front upcoming international campaigns and appear at major events, a move that keeps the Milan-born label squarely in the sport-meets-style conversation while extending its recent focus on Spanish talent.
The appointment follows Dsquared2’s naming of Bad Gyal as its first global brand ambassador on June 25, 2026, a clear sign that the house is building a Spanish-facing ambassador strategy with reach well beyond the pitch. Dean and Dan Caten have long built Dsquared2 on athletic energy and pop-culture polish, and López gives that formula a new kind of visibility: a Barcelona player with instant recognition, Gen Z pull and the kind of disciplined glamour modern menswear likes to borrow from football.
Dsquared2 was founded in 1995 by Canadian twins Dean and Dan Caten, and the brand marked its 30th anniversary in 2025. That timeline matters because the label’s sport-and-pop identity has never been a side note; it has been one of its creative cornerstones. López fits the brief cleanly. Born on May 11, 2003, in El Campillo, Spain, he came through La Masia, became an established first-team player at Barcelona and signed a contract extension through 2031 on February 23, 2026.
His football résumé gives the partnership real substance. López spent 2022 on loan at Linares Deportivo, where he finished as the team’s top scorer with 12 goals and 4 assists. He broke through with Barça in the 2023/24 season, made Spain’s squad for Euro 2024 and appeared against Albania, then went on to finish as top scorer in the men’s football tournament at the 2024 Paris Olympic Games with six goals, helping Spain win gold.
López has said fashion is a way to express who he is off the field, and that is exactly the sort of line Dsquared2 wants attached to its name. The brand already has three company-owned stores in Spain, on José Ortega y Gasset Street in Madrid, at La Roca Village and at Muelle de Levante in Puerto Banús, plus a corner shop at El Corte Inglés in Puerto Banús. López gives that retail footprint a face, and he gives Dsquared2 a player who can sell sharp tailoring, stadium energy and international heat in the same frame.
This article was produced by Prism’s automated news system from verified source data, official records, and press releases, then run through automated quality and moderation checks before publishing. The system is built and supervised by the people who set the standards it runs under. Read our full AI policy.
Did this article answer your question?
