Elle Macpherson teams with Linnea Lund on a cashmere bomber capsule

Elle Macpherson and Linnea Lund have distilled their collaboration down to a single hero object: a cashmere bomber jacket. Priced at 1,495 euros and cut from more than a kilogram of cashmere, the piece gives the capsule its point of view, with a reversible sweatshirt with piping at 695 euros and a triangular scarf at 225 euros orbiting around it. The collection will land on September 1, but the message is already clear: luxury cashmere is being sold less as a category and more as a sharply named wardrobe decision.

That focus made sense at the Paris breakfast where the capsule was introduced at Linnea Lund’s shop on Place von Furstenberg. Charlotte Björklund laid out Swedish cardamom cakes, cinnamon buns, cookies and fruit, while Macpherson described the partnership as a love project and said she backs small, women-owned and women-founded businesses. The collaboration’s emotional center is not abstract elegance but utility with a twist: Macpherson said she proposed the bomber because she had not seen a cashmere version on the market and wanted to make the piece herself.

The choice is revealing, because Linnea Lund has built its identity on the kind of disciplined luxury that now travels well in a crowded premium market. Björklund founded the label in September 2019, and the brand positions itself as conscious cashmere made in Italy with 100 percent traceability, using a hybrid model of pre-order and direct sales to reduce overproduction. Its ready-to-wear is built around premium cashmere, Italian craftsmanship and a Scandinavian sensibility that Björklund has framed as Swedish kindness meeting French elegance.

Macpherson found the brand through Dior PR director Mathilde Favier, who pointed her toward Linnea Lund when she needed socks to finish an outfit for a fashion show. That origin story feels apt for a label that has been moving through limited-edition capsules, including one with Inès de la Fressange, and using recognizable names to sharpen a very specific product language. Here, though, the name recognition serves the clothes rather than replacing them: the bomber is the pitch, the prices are the proof, and the cashmere has to earn its place on the hanger. In a market full of broad lifestyle promises, Linnea Lund is betting that one unusually convincing jacket can do more than a dozen generic staples ever could.