Industry

Ferragamo’s Resort 2027 refines 1920s style into modern ease

Ferragamo's Resort 2027 turns 1920s art references into clothes you can actually wear, from scarf dressing and pleats to a chocolate bomber with day-to-night ease.

Claire Beaumont··5 min read
Published
Listen to this article0:00 min
Ferragamo’s Resort 2027 refines 1920s style into modern ease
Source: wwd.com
This article contains affiliate links, marked with a blue dot. We may earn a small commission at no extra cost to you.

Maximilian Davis is not treating Ferragamo’s 1920s fascination like a costume party. In Resort 2027, he strips the decade down to what still feels useful now: a sharp line at the shoulder, a scarf pulled into the composition of an outfit, pleats that move instead of merely decorate, and a chocolate bomber that lands somewhere between cardigan ease and luxury polish. The reference points are art-heavy, with Man Ray and Cubism in the mix, but the clothes read as a modern wardrobe, not a museum label.

A 1920s story with sharper edges

Davis has been Ferragamo’s creative director since March 2022, and the house has repeatedly signaled that he keeps returning to its origins in the 1920s, then reworking them through a contemporary lens. That ongoing project matters here because Resort 2027 feels less like a new chapter than a refinement of the one he has already been writing. The era’s glamour is still present, but it has been edited through a more disciplined, more usable vocabulary.

That evolution is easy to track across seasons. Ferragamo described Spring/Summer 2026 as drawn from the rebellious spirit of the 1920s, with Lola Todd’s 1925 leopard look, the Harlem Renaissance and the Africana movement feeding the mood. Resort 2027 carries that same decade-forward momentum, but Davis broadens the field of reference beyond Hollywood starlets. Avant-garde artists and cultural agitators enter the frame, giving the collection a more intellectual charge and a stronger sense that the clothes are about attitude as much as nostalgia.

The details that translate into a wardrobe

The most compelling thing about this collection is not the source material itself, but the way it is translated into pieces with immediate buying power. Ferragamo’s current resort copy describes the line as capturing summer through fluid lines and iconic details, and that is exactly where the collection feels persuasive. The silhouettes are light on their feet, but they are not flimsy; they have enough structure to look considered and enough ease to slip into real life.

AI-generated illustration
AI-generated illustration

Scarf dressing is one of the clearest entry points. It gives the collection a sense of motion and nonchalance, the kind of styling move that can change a simple top, a knit, or a dress without making the outfit feel overworked. In Ferragamo’s hands, it reads less like a costume flourish than a way to reframe the body, which is why it feels so current.

Pleated separates do a different job. They bring in the discipline of the 1920s silhouette, but they also add swing and texture, which is what keeps them from feeling archival. Pleats catch light, soften movement, and make tailoring feel less severe. They are one of the easiest ways this collection could trickle down, because the idea can be borrowed in skirts, trousers, or layered set dressing without needing the full runway context.

Then there is the eveningwear, which is where Davis avoids the usual resort trap of drifting into occasion-only territory. The washed-velvet pieces feel evening-adjacent, but not sealed off from daylight. Velvet can look precious fast; washing it changes the hand and drains away some of that stiffness, which makes it easier to imagine after dark with a flat shoe or in the afternoon with a coat thrown over it. That same logic shows up in the linen staples, which keep the collection grounded in daywear and prevent the 1920s story from becoming too polished to touch.

The standout is the chocolate bomber. It is the clearest example of Davis’s knack for making a serious fashion reference feel wearable. The shape has the familiar comfort of a cardigan, but the color and finish lift it into something more luxurious, and that tension is precisely where modern effortless style lives. It is the kind of piece that can sit over tailoring, denim, or a fluid skirt and still look intentional.

Why Ferragamo’s version of ease feels different

What makes Resort 2027 distinctive is that it does not confuse ease with blandness. The collection has a precise point of view, and that precision is what gives the clothes their versatility. Davis is not flattening the 1920s into generic glamour; he is extracting its best lines, then making them work in a contemporary wardrobe built around movement, layering, and cross-context dressing.

That approach also fits the broader shape of Ferragamo under Davis. This is a house trying to sharpen its identity through clothes that feel intellectually grounded but commercially legible. In a market where resort can often become a holding pattern of pretty pieces, Davis pushes toward something more disciplined: separates that can be worn now, accessories that change a look with one gesture, and evening pieces that do not need a special calendar slot to justify themselves.

The business backdrop adds weight to that clarity. Ferragamo Group reported 2024 revenue of €1.035 billion, down 10.5% at current exchange rates versus 2023, and later reported full-year 2025 sales of €976.53 million. Those numbers underline why a collection like this matters: when a brand is under pressure, the answer is not simply more product, but a sharper sense of what the house should stand for. Resort 2027 suggests Davis understands that the strongest modern luxury is often the kind that can move easily between morning, late afternoon, and after dark, without losing its point of view.

Ferragamo’s 1920s fixation is finally becoming practical, and that is the real shift. The decade is still there in the art references and silhouette discipline, but Davis has made it useful in the way the best resort collections always should be: as a set of clothes that feel newly relevant the moment they are put on.

This article was produced by Prism’s automated news system from verified source data, official records, and press releases, then run through automated quality and moderation checks before publishing. The system is built and supervised by the people who set the standards it runs under. Read our full AI policy.

Did this article answer your question?

Discussion

More Effortless Style News