Gap and Awake NY Reimagine 90s Streetwear Staples in 27-Piece Collection

The 27-piece Gap x Awake NY line features essentials such as sweats, utility wear, T-shirts, and denim, rooted in '90s streetwear culture — and it lands tomorrow, March 27, 2026, with enough color, pattern, and borough energy to remind you exactly why Gap mattered before Ralph Lauren or Nautica ever entered the picture.

The collaboration was built around Angelo Baque, the Queens native who founded Awake NY, a brand rooted in community, culture, and creativity, known for its bold graphics and collaborations with leading artists and brands. For Baque, this one is personal. "Growing up in Queens in the '90s, Gap was part of the everyday uniform — democratic, effortless, and for everyone," he said. "This collaboration is about honoring that era of New York — the creativity, the diversity, the families and communities that shaped how we dressed and expressed ourselves. Partnering with Gap, and its global scale and reach, allows us to bring that New York energy to audiences everywhere. Reinterpreting Gap's icons through the lens of Awake NY brings it full circle."

The collection brings Awake NY's signature graphic treatments to nostalgic Gap staples such as heavyweight GapSweats fleece, reimagined denim and cargos in pop colors, polka dots, and plaids. There's also an athletic-inspired jersey, a limited-edition '47 Brand Gap × Awake NY New York Mets hat, and an exclusive co-branded blanket. The GapSweats arrive in the range of colorways you'd expect from Baque: polka dots, jorts, and oversized fits are the new standard across the denim portion of the drop, while the sweats push into bold purple and pastel tie-dye territory. Every piece carries a dual-branded lockup that Baque describes as the collection's north star. Pops of color, bold polka dots, and colorful plaids energize the full assortment. Prices run from $18 to $268, which puts everything from a graphic tee to the heavyweight fleece within reach across different budgets.

The accompanying campaign was shot by Elissa Salas and HIDJI WORLD. It features an ensemble of New York creatives including Angelo Baque and his family, the team behind Frenchette, Potluck Club co-owner Cory NG, artists Planta Industrial, and other local creators who embody the self-expression and storytelling at the heart of the collaboration. The campaign celebrates the cross-generational ties of families of all kinds, from those we're born into to the ones we create.

On Gap's side, Mark Breitbard, President and CEO of the Gap brand, said: "Gap has always stood for self-expression and modern American style. Partnering with AWAKE is one of the ways we're bringing our heritage into today's cultural conversation. By blending their New York perspective with our iconic roots, we're celebrating individuality and continuing to show up in unexpected places." The move tracks: Gap has been on a reinvention campaign fueled by a string of splashy collaborations that have resulted in a two-year run of positive comparable-store sales gains, with overall sales rising 8 percent to $1.1 billion in the fourth quarter. Past partnerships have been with the likes of The Brooklyn Circus and LoveShackFancy.

The collection launches at noon ET / 9 a.m. PT on the Gap website and at select Gap stores including The Grove at Farmers Market in Los Angeles, Garden State Plaza in Paramus, N.J., 2 Folsom Street in San Francisco, and Times Square and Flatiron in New York. In addition, a limited number of styles will be available at Awake NY's flagship on Orchard Street. The collection will also be available internationally in the Middle East, Czechia, China, Turkey, the U.K., Japan, and on Zalando.

For Baque, the scale of that reach is the whole point. A Queens kid who grew up wanting his sister's green Gap anorak now has his name stitched next to Gap's on the chest of pieces that will sell from the Lower East Side to Tokyo. That's not a collab. That's a full-circle moment.