Jacquemus and Nike unveil French World Cup pre-match jersey

France’s World Cup uniform just got the Jacquemus treatment, and the smartest part is that it does not look like fan gear trying too hard. The new pre-match jersey for the French national team folds the tricolor into Jacquemus’s clean, pared-back language, turning football merch into something closer to a sharp warmup layer than a souvenir top.

The collaboration sits inside a bigger 2026 France story that was officially unveiled on March 23, 2026, ahead of the FIFA World Cup running from June 11 to July 19 in the United States, Mexico and Canada. Nike’s national-team kits anchor that rollout in the Statue of Liberty, a French gift to the United States in 1886: the home shirt takes cues from the statue’s copper finish, while the away shirt, called Liberté, leans into the oxidized green patina. Nike says both shirts use Aero-Fit technology for breathability and sweat management, and the away design also uses a cross-dive weave with intertwined green and white threads.

Jacquemus is the piece that gives the whole thing its fashion-grade polish. The house said the project grew out of Simon Porte Jacquemus’s lifelong connection to football and a vintage navy Nike tracksuit jacket from his youth, which is exactly the sort of reference that makes this feel personal instead of corporate. WWD says the Jacquemus-Nike relationship goes back to 2022, and this latest drop feels like the most convincing version yet: less logo-loud hype, more refined nostalgia, with 1990s football cues stripped down into pure proportions and French elegance.

The teaser visuals made the casting part of the story, too. Aurélien Tchouaméni, Marcus Thuram, Désiré Doué, Warren Zaïre-Emery and Kylian Mbappé all appeared in the rollout, which gave the jersey the right mix of polish and status. Jacquemus also said it partnered with Sport dans la Ville as an associated nonprofit partner; the organization, founded in 1998, works with young people from disadvantaged neighborhoods through team sport sessions. That detail matters. This is not just luxury borrowing football’s visual language. It is trying to attach itself to the sport’s social reach as well.

The business logic is just as clear. Footpack places the project inside Nike’s X2 program, which pairs local designers with national teams, alongside Nocta for Canada, Palace for England and Patta for the Netherlands. That is the real trend line here: federation gear is no longer only about performance or patriotism. It is becoming a designer-led category with its own fashion afterlife, the kind that can move from pre-match tunnel shots to resale feeds without changing a stitch. One report said the pre-match shirt would launch on June 11 at Jacquemus and June 16 on Nike.com, while the official FFF store is already merchandising the broader 2026 collection. France is being sold as both a team and a look, and Jacquemus makes that sell feel almost effortless.