Kith Women and Vivrelle bring Hamptons luxury to Bridgehampton

Kith Women is bringing its summer 2026 wardrobe to Bridgehampton with a pop-up that treats luxury less like ownership than access. Opening May 22 at 2397 Montauk Highway, the more than 1,400-square-foot space pairs Kith’s recognizable sports-luxe shorthand with Vivrelle’s borrow-or-buy model, turning the Hamptons season into a lesson in low-lift dressing with high-end polish.

The concept matters because it is a first on both sides: Kith Women’s first retail presence in the Hamptons, and the first collaboration between Kith Women and Vivrelle. It is also Vivrelle’s second seasonal retail concept, a sign that the membership club is pushing beyond digital convenience and into physical lifestyle branding. In a market where summer wardrobes are built around weddings, dinners, beach clubs and weekends that all demand a different level of effort, the pitch is clear: one destination, multiple modes of dressing.

For Everyday Life designed the space to feel like a classic Hamptons-style home, using blue tones and natural wood to soften the sharper edges of fashion retail. That domestic palette fits the product mix. Kith Summer 2026 leans into refined shirting silhouettes, textured polos and graphic tees, the sort of pieces that move from daytime sand to evening drinks without a full outfit change. The collection also expands into fashion accessories, swimwear, matching sets, seasonal silhouettes, Kith Kids apparel and accessories, giving the pop-up the kind of cross-category breadth that makes a summer stop feel more useful than decorative.

Vivrelle’s membership starts at $49 per month and includes access to designer handbags and jewelry from Chanel, Hermès, Gucci, Saint Laurent, Dior, Cartier and Van Cleef & Arpels. The company says it guarantees the authenticity of the goods it offers, a detail that matters in a season built on visible status and easy packing. The appeal here is not just borrowing a bag, but borrowing certainty: a polished accessory rotation without the full commitment of ownership.

The experience will spill beyond the store itself. A front-lawn activation will bring in Ronnie’s Pronto and Kith Treats, with signature Pronto Freezes in coffee and matcha, creamsicles and curated Kith Hospitality apparel. The retail rhythm is equally considered: Vivrelle’s site lists hours as Monday through Thursday from 9 a.m. to 6 p.m. and Friday through Sunday from 10 a.m. to 7 p.m., with the pop-up closed Tuesdays in May and June before shifting to seven days a week starting July 1 through Labor Day. In Bridgehampton, convenience is being styled as luxury, and luxury is being sold as the easiest thing to wear.