LoveShackFancy brings romantic retail concept to Hyde Park Village

LoveShackFancy is set to bring its first Tampa Bay boutique to Hyde Park Village on June 26, and the fit is obvious: a brand built on ruffles, florals and fantasy is heading into one of Tampa’s most polished open-air shopping districts. The new store at 1619 W Snow Avenue, Tampa, Florida 33606 will be the label’s third Florida location and its first dedicated storefront in Tampa Bay.

The 1,040-square-foot space is being shaped as more than a place to buy dresses. LoveShackFancy is drawing on historic Florida homes and Palm Beach interiors to create an airy, highly decorated retail environment that reads like a lived-in coastal house rather than a standard boutique. That residential-inspired approach has become part of the brand’s appeal: it turns shopping into a scene, with enough visual detail to feel escapist and just curated enough to invite the camera.

For Rebecca Hessel Cohen, who founded LoveShackFancy in 2013 as a New York City-based fashion, beauty, home and lifestyle brand, Florida has become a natural growth story. The company opened its first permanent brick-and-mortar store in Sag Harbor in 2018, then built out its presence in South Florida, including a Palm Beach store at The Royal Poinciana Plaza, 340 Royal Poinciana Way, Suite M325D, Palm Beach, Florida 33480. Hyde Park Village extends that pattern north, making Tampa Bay the brand’s first outside South Florida.

LoveShackFancy says the market has been loyal to the brand for years, and Hyde Park Village gives that audience a setting that matches the clothes. The district spans more than 270,000 square feet across six blocks in Tampa’s historic Hyde Park neighborhood, with a walkable layout that suits a brand whose strength is atmosphere as much as inventory. Since joining WS Development in 2013, Hyde Park Village has blended its historic roots with a modern retail mix, which makes it a fitting stage for a label that packages nostalgia as luxury.

On its Tampa store page, LoveShackFancy teases the opening with, “Tampa, we’re comin’ for ya!” and promises new arrivals plus “a few surprises” for Florida shoppers. That kind of language is pure LoveShackFancy: playful, a little coquettish and built to turn a boutique visit into an event. In Tampa, where lifestyle retail increasingly depends on experience, the brand is not just opening a store. It is importing a fantasy that already knows how to photograph beautifully.