Margot Robbie and Zoe Saldaña lead RH Milan opening in runway style

RH didn’t just open a store in Milan. It staged a full luxury moment in a restored 19th-century palazzo on Corso Venezia 56, and the crowd looked as if a fashion week front row had wandered into a design salon. Margot Robbie and Zoe Saldaña were the names that snapped the cameras, and their runway looks from Giorgio Armani and Saint Laurent gave the night the kind of polish that turns a retail launch into a cultural object.

The opening marked RH Milan, The Gallery on Corso Venezia, the company’s debut in Italy. The building itself carried the weight of the moment, a Neo-Renaissance palazzo originally built in 1880 and designed by architect Giorgio Pellini. RH reimagined it as a seven-level retail and hospitality destination, the kind of sprawling, layered format that says the brand wants more than foot traffic. It wants people to linger, photograph, and circulate through the whole fantasy.

That ambition fit Milan Design Week perfectly. With Salone del Mobile.Milano anchoring the city’s design calendar, RH dropped into the middle of a week when interiors already command attention, then sharpened the effect with celebrity heat. Inside the building, RH said the gallery included an architecture and design library, landscaped gardens, a private courtyard, and immersive exhibition spaces. La Volta, RH’s first Italian restaurant, pushed the concept further, turning the opening into a hospitality play as much as a shopping one.

The guest list underlined the point. Gary Friedman was there, along with Brunello Cucinelli, Roberto Bolle, Martina Mondadori, Patrizia Sandretto Re Rebaudengo, Piero Lissoni, Stefano Boeri, Eleonora Abbagnato, and Gian Luca Passi de Preposulo. That mix of designers, tastemakers, and celebrity names is the new formula: not just a product reveal, but a photogenic stage where fashion, architecture, and dining all feed the same image cycle. In 2026, a brand opening needs a scene as much as a collection.

RH’s public hours made the rollout feel deliberately accessible after the party circuit cooled. The gallery was listed open Wednesday, April 22 through Saturday, April 25, from 12 p.m. to 8 p.m., with Sunday, April 26 hours from 12 p.m. to 7 p.m. La Volta was set to run Wednesday, April 22 through Sunday, April 26, from 12 p.m. to 10 p.m. The message was clear: the event may have started with runway energy, but RH built the whole thing to keep people inside.