Moynat and Kasing Lung unveil Labubu leather pieces for Tokyo drop

Labubu is doing what few mascots can: pulling a trunk house into the center of the cultural conversation. Moynat and Kasing Lung are back with a 13-piece Dover Street Market Ginza capsule that leans hard into collectible urgency, with a Tokyo drop set for June 10 and a lineup built to travel well on social media as much as in real life.

At the top of the assortment are two Tokyo-specific pieces that will do most of the talking: a full-sized travel trunk and a leather minaudière shaped like Labubu’s head, complete with colorful detailing on the ears, nose and eyes. The rest of the release extends that same graphic charge across Moynat’s black-and-silver monogram canvas, overlaid with Labubu, Zimomo and King Mon artwork plus graffiti-style lettering. There are also limited-edition bag charms in the shape of Dover Street Market’s house logo, along with tote bags, hobo styles, a Little Suitcase design and the Mignon bag in an allover print.

This is the kind of luxury drop that makes sense now. The old status codes still matter, but the brands winning attention are the ones borrowing the visual language of fandom, toys and character culture. Moynat knows exactly what it is doing here: the maison, founded in 1849 and long positioned as one of the world’s oldest trunk makers, is pairing its heritage with a universe that already has built-in collectors, resale heat and instant recognition.

Kasing Lung has spent years building that world. Born in Hong Kong in 1972, he began collaborating with How2work in 2011 and introduced The Monsters in 2015, the series that made Labubu one of its most popular characters. Moynat says Labubu has since been released in more than 700 colors, shapes and sizes, a scale that explains why the character travels so easily from figure shelves to luxury leather.

The campaign gives the drop another layer of hype. Shot by Chinese photographer Theo Liu, it stars F5ve, the Japanese girl group made up of Kaede, Ruri, Miyuu, Sayaka and Rui. The release is tied to the Japanese leg of The Monsters 10th-anniversary exhibition tour, giving the capsule the feel of a timed cultural event rather than a standard accessories launch.

Moynat first announced its Kasing Lung collaboration in September 2025, with a debut campaign fronted by Michelle Yeoh and Tony Leung, and the first drop landed in Shanghai that October. This Tokyo chapter continues the partnership for a second straight year, and it shows how fast the luxury playbook is changing: a great bag still matters, but a recognizable character can now generate the kind of heat a classic leather launch rarely commands on its own.