Net-a-Porter and Khaite host Florence weekend for exclusive capsule launch

Net-a-Porter and Khaite made the launch feel bigger than a collection drop. Heather Kaminetsky, Net-a-Porter’s chief executive officer, and Catherine Holstein, Khaite’s founder and creative director, brought the brand’s exclusive capsule to Villa San Michele in Fiesole, pairing sculpted dresses, fluid separates and canvas accessories with a weekend built around hospitality, art and dinner.

That formula is becoming luxury’s clearest sales tactic: make the product feel rare, then stage the world it belongs to. Net-a-Porter is already promoting the collaboration as an only-at-NET-A-PORTER offering, a phrase that does as much work as the clothes themselves. The retailer has long positioned itself as a leading luxury fashion destination for women, and its invitation-only moments for EIPs give it the kind of access that can turn a shopping event into a status event.

The setting did plenty of heavy lifting. Villa San Michele, a hilltop retreat overlooking Florence, reopened on April 28, 2026 after an 18-month renovation. Belmond says the property was originally a 15th-century Franciscan monastery, and has now been reimagined around slow luxury, wellbeing and the Tuscan art of living. In other words, exactly the sort of atmosphere that flatters Khaite’s polished minimalism and makes a capsule look like a lifestyle rather than a product line.

The guest list underscored the point. Olivia Wilde, Gemma Chan, Meghann Fahy, Tom Sturridge and Dree Hemingway were among the weekend attendees, with additional coverage identifying Alexa Chung, Chloe Fineman, Rebecca Dayan, Tish Weinstock and Heather Kaminetsky at the Florence gathering. The names matter because this is how brand heat is built now: through a tightly edited room, a beautiful setting and the kind of images that travel well beyond the people actually there.

For Khaite, founded in 2016 and based in New York, the weekend also reinforced its seasonal momentum. Spring/Summer 2026 and Resort 2026 are already live on the brand’s site, and the capsule fits neatly into that broader story of robust but polished pieces, exceptional materials and subtle, striking details. At Villa San Michele, the message was clear: in luxury, exclusivity sells best when it is wrapped in a memorable experience.