Off Season launches Mainline, its first permanent fashion collection

Off Season is done dressing like a sideline souvenir. Kristin Juszczyk and Emma Grede are pushing the brand into Mainline, its first permanent fashion collection, launching June 10, 2026 with a campaign that puts Kyle Juszczyk, Kelsey Anderson, Claire Kittle and Tori Moraga in the frame alongside Kristin Juszczyk herself. The message is clear: Off Season wants to look less like a sports tie-in and more like a label with its own point of view.

That shift matters because the brand built its heat inside the machinery of licensed sports culture. Off Season has already worked with the NFL, NBA, WNBA, Team USA and Formula 1, and its January 2025 debut leaned hard into that ecosystem with unisex puffer jackets, vests and coats inspired by the 49ers, Chiefs, Eagles, Lions and Bills. Mainline takes the same emotional charge and strips out some of the obvious team-first references. Kristin Juszczyk has said Off Season was always about "blending the emotion of sport with elevated design," and that is exactly the business being tested now.

The design language is still athletic, but it is smarter and less costume-y. Mainline uses sports-inspired silhouettes, athletic uniforms, vintage sports graphics and performance materials, but the references are more restrained than in earlier collections. That is the tell. Off Season is no longer just chasing the dopamine hit of a team logo on outerwear. It is trying to sell the feel of sports culture in pieces that can live in a real closet, not just a game-day carousel.

The economics behind that move are just as important as the aesthetic. Off Season’s current NFL shop lists 72 items, with prices running from $75 graphic T-shirts to $135 track pants, $285 vests, $375 jackets and a $485 long team puffer coat. That spread shows a brand already comfortable moving from entry-level fanwear into premium territory. Mainline gives it a cleaner lane to build margin, repeat customers and a more durable identity.

Victoria Picca, whom Off Season named its first president in April 2025, is the person most likely to make that stretch count. She spent 14 years at the NBA and was senior vice president of business affairs at Fanatics, which means she knows how to scale sports commerce without flattening the brand. Off Season is now playing two games at once: keeping the licensed business alive while trying to prove that Kristin Juszczyk can build something bigger than the culture that made her famous.