Olive and June and Avery Woods launch easy press-on nails at Ulta

A $10 press-on set is not just cute when it lands in Ulta Beauty’s orbit. Olive and June’s new 12-piece collaboration with Avery Woods turns an easy summer manicure into a mass retail event, with individual sets priced from $10 and a full collection bundle at $100, all sold exclusively through Ulta.

The lineup is built for fast gratification and low commitment, exactly the kind of beauty buy that travels well from social feed to checkout lane. Styles include Chrome Glazed, The It Girl Gradient, Pearl Chrome French, Stevie Puffy Flower and The Ziggy, a mix of glossy finishes and playful textures that reads more like a mood board than a traditional seasonal capsule. Ulta’s product pages say the press-ons last up to 14 days, use non-damaging glue and are made from up to 94% recycled materials, a useful combination for shoppers who want the look without the salon appointment or the commitment.

The collaboration also matters because of where it is being sold. Olive and June launched nationwide in Ulta Beauty in January 2026 across 600 stores, and this Woods collection is being positioned as the brand’s first partnership to debut there. That gives the drop a different commercial scale than a typical influencer collab. It is not confined to an Instagram moment or a direct-to-consumer run. It is built for broad, in-person distribution, with pickup and same-day delivery adding more ways to convert attention into sales.

Woods gives the launch its shareable face. She has been described as a mega influencer, and her upcoming role in Hulu’s The Secret Lives of Mormon Wives: Orange County spinoff adds reality-TV visibility to the mix. Olive and June has said the designs were inspired by Woods’s signature style and favorite eras, moods and moments, while Sarah Gibson Tuttle, the brand’s founder and CEO, has described the partnership as growing out of Woods’s genuine long-term use of the product rather than a transactional tie-up.

That authenticity fits Olive and June’s own backstory. Gibson Tuttle founded the company in 2013 and opened a Beverly Hills flagship salon that August before shifting the brand toward at-home nail care. Helen of Troy later acquired Olive and June in November 2024 for $225 million in cash plus a $15 million earnout, a sign that the company’s real value now sits in its ability to scale a beauty habit, not just sell a salon service.

The June 14 celebration and fireside chat at Ulta Newport Beach made the point clear: influencer-led beauty drops are no longer just content. They are retail events, and when the product is $10, easy to wear and already sitting inside a national chain, the trend cycle moves at checkout speed.