Schiaparelli unveils a sculptural new salon at Bergdorf Goodman
Schiaparelli turned Bergdorf Goodman’s fourth floor into a 1,185-square-foot salon of brass, marble and gold leaf, built to sell the maison’s couture fantasy in real life.
Schiaparelli opened a new 1,185-square-foot shop-in-shop on the fourth floor of Bergdorf Goodman in New York, replacing its previous retail unit from 2021.
Daniel Roseberry and Stockholm-based Halleroed shaped the design. Brushed brass, Jurassic marble, hand-cut golden mosaics, lacquered wood and a satin stainless steel fireplace set the tone, while a mirrored boudoir and a dedicated jewelry salon sit alongside the brand’s ready-to-wear, accessories and fine jewelry. The ceiling is hand-painted in gold leaf with Schiaparelli motifs.
Bergdorf Goodman president Tracy Margolies called the space Schiaparelli’s reimagined home in New York City, with the most distinctive pieces pulled to the front. Schiaparelli chief executive Delphine Bellini tied the expansion to the brand’s roots in New York and its ambition across North America. Schiaparelli says Saks Global now represents its largest retail footprint worldwide.
Schiaparelli’s relationship with Bergdorf Goodman dates back to the 1930s, and the brand used the store for a pop-up in 2018 to introduce ready-to-wear through Story #1, a presentation built around Man Ray and the house’s symbols. The wider Saks Global connection goes back more than eight decades: Elsa Schiaparelli received one of the first Neiman Marcus Awards for Distinguished Service in the Field of Fashion in 1940, and Roseberry received the Neiman Marcus Award for Creative Impact in Fashion in 2024.
The boutique is at Bergdorf Goodman, 754 Fifth Avenue, New York, NY 10019, serving both the first and fourth floors. Hours run Monday through Saturday from 11:00 AM to 7:00 PM, and Sunday from 11:00 AM to 6:00 PM.
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