Tommy Hilfiger Unveils Miami Formula 1 Capsule Ahead of Grand Prix

Formula 1 has become one of fashion’s most useful style engines, and Tommy Hilfiger pushed that crossover harder in Miami. The brand’s limited-edition capsule with the Cadillac Formula 1 Team landed on April 22, just ahead of the May 1-3 Miami Grand Prix weekend, and it translates race-day energy into pieces that read as merch with polish.

The Miami drop is the first chapter in a broader city-inspired Formula 1 series, a smart move for a category that has quickly outgrown souvenir tees. Instead of leaning on flat team logos, the collection uses palm trees, a Miami skyline wrapped around a Formula 1 car, and a vivid pink colorway that taps directly into South Florida’s easiest visual cues. The result is the kind of sportswear that feels built for the grandstand but styled for the rest of the summer.

The assortment is larger than a typical souvenir capsule, with Tommy Hilfiger listing 70 items across jackets, hoodies, T-shirts and caps. Prices run from $49.50 for a Miami logo baseball cap made from organic cotton twill to $359 for a Miami jacket, with a $44.50 T-shirt, a $129 sweatshirt and a $139 hoodie filling out the middle. That range matters: it keeps the line accessible enough for casual fans while still giving the collection a premium piece that signals it belongs in fashion, not just on the circuit.

The clothing is available on Tommy.com, cadillacf1team.com, and through select Tommy Hilfiger stores and wholesale partners, including Amazon and Macy’s. In Florida, the rollout extends to Dolphin Mall and Sawgrass Mills, with select pieces also sold trackside at the Miami Grand Prix. Sizes run from XXS to XXL, making the line broad enough for the brand’s usual customer base and easy for tourists to pick up during race weekend.

Cadillac Formula 1 Team said Miami is its first home race and its fourth race of the season, following two-car finishes in China and Japan. Cassidy Towriss, the team’s chief brand advisor, said the release was meant to celebrate the team’s first home race with fans and honor “the cars, the team and the drivers.” Hilfiger’s motorsports résumé gives the capsule extra weight: he has backed high-profile drivers before, served as official fashion sponsor of the fictional APXGP team in Brad Pitt’s F1 film, and is set to be honored by the International Motor Racing Research Center in October. The message is clear: Formula 1 style is no longer niche fan gear, it is summer wardrobe currency.