Tory Burch’s Splash Drop Brings Ocean Tones, Raffia, Jelly Accents to Summer Dressing

Tory Burch is not just tossing out another warm-weather capsule here. Splash reads like a bid to own the luxury summer uniform, with Alex Consani and Sacha Quenby shot in Jamaica and dressed in the kind of pieces that make a suitcase feel edited before it is even packed: ocean-toned separates, wave-like crochet, airy fabrics, raffia, and jelly accents.

The smartest thing about the drop is how specific it is. This is not summer in the abstract. It is the fantasy of getting dressed for heat and humidity without looking sloppy by noon. The collection leans into accessories and ready-to-wear that feel playful but still polished, which is exactly why it lands. Raffia has been everywhere for a few seasons, but Tory Burch keeps pushing it into the center of the look, not the side note. Jelly, too, has moved from nostalgia bait to actual wardrobe material, especially when it shows up in sandals that can handle a pool deck and still look right with a proper dress.

That shift is already built into the brand’s main line. Tory Burch’s Spring/Summer 2026 collection was described as exploring “the complexity of women” through femininity and strength, precision and imperfection, then folding in pristine tailoring, naive florals, seed beading, distressed leather, and American sportswear with romance and craft. Splash feels like the vacation-facing translation of that same idea. The mood is less runway drama, more lived-in luxury, with texture doing the heavy lifting.

Alex Consani is a sharp choice for the campaign because Tory Burch has been leaning on her hard in recent marketing, including spring/summer 2026 campaign content. She gives the clothes a little coolness that keeps the whole thing from drifting into resort cliché. Models.com also lists her alongside Awar Odhiang and Hejia Li in the brand’s S/S 2026 campaign orbit, which tells you Tory Burch is building a consistent cast around this version of its woman: polished, sun-drenched, and never boring.

The retail trail backs it up. Tory Burch’s own site is currently full of raffia and straw bags, including hand-crocheted and woven styles like the Small Ella Hand-Crocheted Popcorn Tote and the Large Ella Handwoven Raffia Tote. Saks Fifth Avenue is carrying jelly sandals and a Pierced Raffia Shoulder Bag, proof that these are not runway-only ideas. Splash just sharpens the message. Tory Burch wants summer dressing to feel easy, but not generic, and right now the brand has the materials, the accessories, and the cast to make that argument stick.