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UNIQLO UT and Toyota Celebrate Iconic Cars in Affordable Graphic Tee

Kosuke Kawamura's collage art lands on four $30 tees celebrating the Toyota 2000GT, Corolla, Land Cruiser, and HiAce, dropping April 13.

Claire Beaumont3 min read
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UNIQLO UT and Toyota Celebrate Iconic Cars in Affordable Graphic Tee
Source: hypebeast.com
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Four tees. Thirty dollars. One of Japan's most technically rigorous collage artists. UNIQLO UT's incoming collaboration with Toyota arrives April 13 with the kind of design credibility that makes a graphic tee worth building a real outfit around rather than rotating it to gym-bag duty.

The capsule features Kosuke Kawamura's artwork applied to four of Toyota's most loaded nameplates: the Land Cruiser, the Corolla, the HiAce van, and the 2000GT sports car. Each relaxed-fit tee is cut from 100% cotton, retails at ¥1,990 JPY (roughly $30), and runs from XXS to 3XL. That range and that price point are not incidental. They are, essentially, the whole argument for why this drop belongs in the same wardrobe conversation as considerably more expensive archive-hunting.

Kawamura is not a consultant hired to lend surface credibility. He has served as UT's Creative Director since 2022, arriving in that role after years of collaboration with the label including a Dragon Ball collection in 2019 and the brand's 20th anniversary archive project. His collage practice is methodical and physical: he builds layered compositions using shredders and unconventional cutting tools, generating graphics with real visual density rather than the flat, tourist-shop quality that sinks most branded tees. Applied to automotive subject matter, the results function closer to vintage motorsport print than merchandise.

That distinction is exactly what makes fit and proportion worth thinking through. Kawamura's graphics are compositionally complex, which means they reward being seen in full. A half-tuck into tailored wide-leg trousers keeps the artwork visible while grounding the relaxed cotton against something with actual structure. A blazer layered over but left unbuttoned does the same: it frames rather than competes. Avoid cropping or bunching the hem; with this level of graphic work, interference kills the effect.

AI-generated illustration
AI-generated illustration

Among the four prints, the 2000GT carries particular weight. Toyota first showed the car at the 1965 Tokyo Motor Show, and only 351 were ever built before production ended in 1970, making it what many collectors now call Japan's first supercar. Kawamura's treatment of that history as collage fodder, rather than straight photographic reproduction, gives the tee a layered quality that holds up past first glance, which is the actual test of whether a graphic tee functions long-term in a wardrobe.

For versatility across occasions, the Land Cruiser graphic is the most workable daily piece. Its tonal range sits easily against denim, olive trousers, or warm-neutral chinos. The HiAce leans into working-vehicle iconography, which suits a looser, more street-facing approach: worn with straight-leg jeans and low-profile sneakers, it reads intentional rather than accidental. Five distinct outfits from one tee is achievable with any piece in this capsule. The cotton weight presses cleanly, which opens a blazer-and-loafer combination for low-key office contexts. A lightweight knit vest layered over adds autumn depth. A high-waisted wide-leg trouser swap with the hem left out is the easiest path to a pulled-together weekend look that requires no further effort.

At $30, the entry point sits well below the $90 to $150 range commanded by most collaboration tees with equivalent design pedigree. Kawamura's appointment as UT Creative Director was UNIQLO's bet that accessible and anonymous are not synonyms. This Toyota capsule, arriving April 13, is a clean demonstration that the bet is paying off.

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