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Veronica Beard teams with Pauline de Roussy de Sales for summer capsule

Pauline de Roussy de Sales turns Veronica Beard’s polished staples into vacation postcards, with 10 pieces built around beach, pool, mountains and lake scenes.

Mia Chen··2 min read
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Veronica Beard teams with Pauline de Roussy de Sales for summer capsule
Source: i.f1g.fr
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Veronica Beard has spent years selling the same attractive promise: polished clothes that do not look precious, anchored by the Dickey jacket and the kind of tailoring that works hard without screaming about it. For summer 2026, the brand is pushing that formula into brighter territory with New York City artist Pauline de Roussy de Sales, whose hand-painted vacation imagery gives the label’s clean staples a far more vivid destination.

The capsule is a tight 10-piece edit, and that restraint matters. Instead of a sprawling resort drop with a little bit of everything, Veronica Beard built the collection around four clear scenes: the beach, the pool, the mountains and the lake. De Roussy de Sales painted the imagery in her New York studio, then the brand translated it into prints, graphics and embroidery that land on pieces like the Vonette top, Fynnley placket skirt, Beasley pareo and Carla slub T, which comes in three graphic options. The lineup also includes the Spruce top, Elijah denim short, Paradisa swimsuit, Solara swimsuit and a shoulder bag.

That is the smart move here. Vacation dressing only works when the mood is immediate, and de Roussy de Sales gives Veronica Beard something a neutral linen set never can: a visual story you can clock in a second. The graphics feel like a postcard from a better week, the sort of print that announces summer before the outfit even registers. On the brand’s tailored silhouettes, that makes the clothes feel less like standard capsule filler and more like wardrobe pieces with a personality problem, in the best way.

AI-generated illustration
AI-generated illustration

De Roussy de Sales is a natural fit for that job. She is a New York City-based artist and illustrator who studied printmaking at the Rhode Island School of Design and works from a Manhattan studio, with inspiration drawn from the city and her travels. That mix explains why her work slides so neatly into Veronica Beard’s language of effortless style: it is grounded, but it still has motion. Veronica Swanson Beard said the brand was drawn to how vividly Pauline captures a sense of place and the energy of people experiencing it, while Veronica Miele Beard tied the collaboration to the company’s summer-dressing vision of clothing that feels effortless, vibrant and full of personality.

For a brand founded in New York in 2010 and now said to have 48 stores worldwide and more than $400 million in annual revenue, this kind of collaboration is not just decorative. It is a way to refresh familiar categories without abandoning what made them sell in the first place. And in a market flooded with resort capsules that blur together, Veronica Beard’s version reads more instantly legible, because it does not just suggest summer. It looks like summer already happened.

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