Altuzarra Promotes Marta Lastra Moro to CEO, Freeing Founder for Creative Focus

Marta Lastra Moro's path to the top of Altuzarra followed the brand's own operational logic: methodical, layered, and built entirely from the inside out.

The brand confirmed on April 8 that Lastra Moro had been named chief executive officer, effective immediately. She succeeds founder Joseph Altuzarra, who had been holding the CEO role since late 2024, following the departure of Shira Sue Carmi after nearly five years leading the company. Lastra Moro had been serving as president since January 2025, having previously held the COO role from April 2021 and, before that, vice president of studio operations. Prior to joining Altuzarra, she built her operational credentials at Ralph Lauren and Loewe.

That trajectory tells you something about the appointment's logic. Lastra Moro isn't an outside operator parachuted in to restructure; she moved through the brand's internal layers from studio logistics to supply chain to company-wide strategy. By the time P180, the venture capital firm led by former Vince CEO Brendan Hoffman and CaaStle founder Christine Hunsicker, took a minority equity stake in late 2024, Lastra Moro was already the de facto operational lead.

"Marta has been an exceptional leader and partner," Joseph Altuzarra said. "Her deep understanding of the business, combined with her strategic mindset and operational expertise, has been invaluable to the company. As Altuzarra continues to grow, I am excited to focus more fully on the creative vision of the brand while working closely with Marta as she leads the company into its next chapter."

The business she now formally leads carries real momentum. Altuzarra's Madison Avenue boutique, which opened in 2019, anchors a retail strategy that had grown physical sales to more than 40 percent of total retail revenue by 2023. Additional U.S. openings are in progress, and the pace and geography of that expansion will be among the clearest early signals of Lastra Moro's strategic priorities. The P180 partnership introduced a second and equally consequential bet: moving Altuzarra's e-commerce operations to CaaStle's platform and building out a rental service, both aimed at reducing inventory risk and improving full-price sell-through. How aggressively she accelerates that direct-to-consumer push, and whether the rental channel finds genuine commercial traction, will define the brand's financial profile through the end of 2026.

"I am honored to take on the role of CEO at such a pivotal moment for the brand," Lastra Moro said. "Altuzarra has built a strong foundation rooted in creativity, craftsmanship, and a loyal global customer base."

For a label founded in 2008 that has navigated a Kering minority stake secured in 2013, a pandemic-era strategic reset, and multiple leadership transitions, the structural clarity of this appointment is deliberate. With Lastra Moro owning the commercial strategy, Joseph Altuzarra, born and raised in Paris and trained in the European luxury tradition, can return fully to the creative work that defines the brand: clothes built on sensuality, folkloric reference, and the particular confidence of a woman who dresses with intention. Operational focus and creative freedom, the appointment bets, compound each other rather than compete.