Blumarine Resort 2027 channels romance and power with Irina Shayk
Irina Shayk fronted Blumarine’s Resort 2027 reset, where black Chantilly lace met sculptural white shirting and a sharper, more wearable romance.

Black Chantilly lace met sculptural white poplin and Irina Shayk’s hard-edged glamour in Blumarine’s Resort 2027 lineup, a collection that tried to make the house’s familiar seduction feel cleaner, cooler and easier to wear. Presented in May 2026, the season was built around the idea of “romance and power,” with Blumarine casting the modern woman as “seductive and sensual, daring and delicate, barbed and beautiful.”
David Koma pushed that tension into concrete clothes. The opening looks leaned into nocturnal drama with fringed see-through numbers, smoking jackets finished with integrated satin tuxedo scarves and floral-themed metal harnesses. Then came the softer register: lime-hued and bougainvillea-printed mini frocks trimmed with ruffles, turquoise beading and feathery embroideries. The palette and the finish changed the mood without dropping the allure, which is exactly where this collection felt most persuasive.
The white looks sharpened the argument further. A crinkle-georgette dress fell in cascading ruffles, while a crisp poplin shirt dress was cut into a sculptural silhouette that read more polished than coy. Against the black lace and bombshell minis, those pieces suggested a woman who still wants Blumarine’s body-conscious charge, but not always its full voltage. Koma said he was interested in “the psychology of summer” and how people become “more brave, more exposed and different versions of ourselves,” and that he wanted the collection to feel “strong and aspirational” while also “very clear, relatable and wearable.” That is the right brief for a brand trying to broaden its reach without sanding off its identity.
Shayk made the proposition look credible. Blumarine said she embodied the tension between femme-fatale attitude and light summer dressing, and that is the line Koma seems intent on walking under his tenure. Appointed creative director in July 2024, he has been recasting the house founded in 1977 in Carpi by Anna Molinari and Gianpaolo Tarabini around modern femininities and resort lifestyles, with travel-ready clothes that still know how to turn heads. The strategy is not subtle, but it is smart: less costume, more control, and just enough romance to keep Blumarine’s signature sex appeal intact.
This article was produced by Prism’s automated news system from verified source data, official records, and press releases, then run through automated quality and moderation checks before publishing. The system is built and supervised by the people who set the standards it runs under. Read our full AI policy.
Know something we missed? Have a correction or additional information?
Submit a Tip

