Burberry and Hunza G launch coastal swimwear capsule with new seahorse logo
Burberry’s new seahorse logo turns the Knight toward the sea, backing a Hunza G capsule that pushes the house deeper into resort dressing.
Burberry has found a fresher emblem for its next act: a seahorse that sends its signature Knight underwater and recasts the house for the beach. The new mark arrived with Burberry x Hunza G, a limited-edition swimwear capsule that makes the brand’s resort ambitions plain, from the softened palette to the stretched silhouettes and Burberry Check trims. This is not just a summer sideline; it is Burberry trying to look like a full lifestyle label, one that can move from trench coats to pool decks without losing its British code.
The capsule is built around Hunza G’s Original Crinkle™ fabric, the springy, body-skimming material that has become the label’s calling card. Burberry said the collection includes swimsuits and separates in four heritage-inspired colors, and its own swimwear listings put the pricing squarely in luxury territory: $475 for pieces such as the Tyler Bikini and $325 for the Devyn Swim Skirt/Tube Top. That price point matters. Burberry is not competing with fast-fashion beachwear; it is positioning swim as a continuation of the ready-to-wear wardrobe, where a bikini top can carry the same brand weight as a tailored coat.
The timing is as revealing as the product. Under chief executive Joshua Schulman, Burberry is still working through a difficult turnaround, with FY2025 revenue of £2.461 billion, down 17 percent reported and 15 percent at constant exchange rates, and adjusted operating profit of £26 million. The company said the second half improved after it launched Burberry Forward, and the new swim capsule reads like an extension of that reset: a bid to widen the brand’s emotional range, pull in warmer-weather dressing, and make Burberry feel relevant beyond rain. If the trench made the house famous, the seahorse suggests the next chapter may depend on whether Burberry can own vacation, too.
Hunza G is a useful partner for that argument. The brand says it was founded in 1984, later reborn around a one-size-fit approach, and now designs its crinkle fabric to flex and sculpt the body, with styles that fit roughly UK sizes 6 to 16. That stretch-driven philosophy gives Burberry an easy bridge into swim, especially as luxury houses keep chasing categories that travel well and photograph beautifully. The capsule landed in Burberry boutiques, on both brands’ websites and through select partners, and it makes one thing clear: in 2026, heritage labels are not just selling icons, they are selling an entire season.
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