Calvin Klein Unveils ’90s-Inspired Spring 2026 Denim Campaign Starring Jung Kook

Calvin Klein, part of PVH Corp., rolled out its Spring 2026 denim campaign on Feb. 24, 2026, with Jung Kook of BTS as the unequivocal centerpiece and Mert Alas credited as both photographer and director. The global campaign centers on a ’90s-inspired denim story and was released simultaneously in Calvin Klein stores, on the brand’s website and across its social channels.

Mert Alas’s dual role behind the camera frames Jung Kook in a campaign that explicitly references ’90s-inspired denim, making the creative team’s choices as important as the star casting for Calvin Klein’s Spring 2026 narrative. By naming Alas as director and photographer, Calvin Klein signalled a consolidated visual approach for imagery and motion tied to the season’s denim assortment.

PVH Corp.’s decision to deploy the campaign on Feb. 24, 2026 across physical retail, the brand website and social platforms leverages Jung Kook’s global footprint as a member of BTS to maximize visibility in key markets. The synchronized rollout placed the collection directly in front of store shoppers and online audiences within the same 48-hour news cycle that followed the campaign launch.

Positioning a ’90s-inspired denim story around Jung Kook gives Calvin Klein a clear commercial play for Spring 2026 under PVH Corp.’s stewardship. The combination of a high-profile pop star and Mert Alas’s direction aims to convert cultural attention into product demand during the season, with the campaign live in Calvin Klein retail spaces and on digital channels since Feb. 24, 2026.

For shoppers and observers tracking Spring 2026 buys, Calvin Klein’s campaign is now an active presence in store windows and social feeds, and the brand’s website features the imagery from the campaign. The use of Jung Kook and a tightly directed visual concept on Feb. 24, 2026 underscores Calvin Klein’s strategy to anchor this season’s denim story in nostalgic references while pursuing global reach through PVH Corp.’s platforms.