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Charli XCX turns SS26 into a runway satire with Paris livestream

Charli XCX staged SS26 like a fashion week prank, with Carine Roitfeld opening a Paris livestream and a cast that blurred front row and runway.

Claire Beaumont··2 min read
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Charli XCX turns SS26 into a runway satire with Paris livestream
Source: untitled-magazine.com

Charli XCX turned the fashion calendar into the joke, and the punchline landed with the precision of a well-cut show jacket. SS26, shorthand for Spring/Summer 2026, was not the launch of a label but a Paris-set performance that borrowed the visual grammar of runway season, then twisted it into pop spectacle. Charli said she recorded the song in October during SS26, while the Spring/Summer 2026 collections were being shown in Paris, which made the project feel less like a single and more like a dispatch from inside fashion’s own seasonal machine.

The tease sharpened that illusion. An Instagram clip featured front row-style guests and Carine Roitfeld, who delivered the line, “Fashion won’t save us,” before adding, “but let’s go on the runway and walk.” The post set a timed presentation for May 21 at 4 p.m. PST, 7 p.m. EST and 12 a.m. GMT, with doors opening 30 minutes early, and Charli also posted a formal invitation to the “presentation of Charli xcx SS26, directed by Torso.” Torso is the directing duo David Toro and Solomon Chase, and Charli’s “Bisous xx” in response to Roitfeld’s heart reaction only deepened the insider-to-fan translation.

What followed in Paris looked like fashion week after it had been spliced through a nightclub lens. The staged show gathered Anthony Vaccarello, Debra Shaw, Lyas, Loïc Prigent, Michel Gaubert, and August Barron designers Benjamin Barron and Bror August Vestbø, with Charli herself as the only model actually walking. The clothes came from Ann Demeulemeester, Balmain, Saint Laurent, Lou De Bètoly and Chrome Hearts, a lineup that gave the piece the polish of a buyer’s edit while keeping its attitude sharp. Most of the looks were from AW26 rather than SS26, which only made the title feel more pointed, as if Charli were teasing the industry for how faithfully it worships its own seasonal codes.

AI-generated illustration
AI-generated illustration

The song itself pushed the satire further. Its lyrics framed the project as an apocalypse in heels: “Spring Summer 26 / When the world is gonna end no hope for any of it / Yeah we’re walking on a runway that goes straight to hell / Nothing’s gonna save us not music fashion or film.” Consequence described the track as the third offering from Charli’s upcoming album and tied it to fashion, image management, politics and cancel-culture apologies, while noting cameos from Roitfeld and Abra. The finale, with models jumping into a void and the dressing room exploding, sealed the point: Charli was not pretending fashion can save anything. She was showing how expertly it can stage the collapse.

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